HomeMy WebLinkAboutRes2004-120
I
I
I
Sponsored by: Clerk
CITY OF SEWARD, ALASKA
RESOLUTION 2004-120
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SEWARD,
ALASKA, AUTHORIZING A CONTRACT THROUGH DECEMBER 31,
2004, WITH ALASKA NEWSPAPERS, INC. FOR DISPLAY ADVERTISING
IN THE SEWARD PHOENIX LOG AT A RATE OF $8.60 PER COLUMN
INCH, WITH A MINIMUM OF 35 COLUMN INCHES PER WEEK
WHEREAS, the City Clerk's Office produces, on a weekly basis, display advertisements
announcing City of Seward meetings; and
WHEREAS, these ads are usually produced in the Seward Phoenix Log under the section
known as the "City Calendar"; and
WHEREAS, the City's contract for advertising in The Seward Phoenix Log expires on
December 31, 2004; and
WHEREAS, The Seward Phoenix Log has provided advertising services in the past and has
given the City a measure of flexibility in meeting deadlines in order to guarantee that advertising
occurs during established code-required, and Alaska Open Meeting Law time frames; and
WHEREAS, the agreement with Alaska Newspapers, Inc. obligates the City to advertise a
minimum of3S column inches, at $8.60 per column inch, and guarantees a more favorable rate ifthe
City purchases additional space; and
WHEREAS, this years increase results in an additional $1.07 per column inch over last
year; and
WHEREAS, it appears the City uses on the average 40 column inches per week; and
WHEREAS, through telephonic quotes these rates were found to be very favorable for the
city; and
WHEREAS, it is in the public interest to publish the bulk of the City's ads in a local
newspaper, and The Seward Phoenix Log is currently the only regularly published newspaper with an
office in the City of Seward.
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY
OF SEWARD, ALASKA, that:
CITY OF SEWARD, ALASKA
RESOLUTION 2004-120
Section 1. It is in the public interest to approve a contract for advertising without full
utilization of city bid procedures, since it is the only local newspaper with a wide circulation in town.
Section 2. The City is authorized to sign a contract with Alaska Newspapers Inc. for the
period January 1, 2005, through December 31,2005, with an $8.60 per column inch rate and a
minimum of 35 column inches per week.
Section 3. The City is authorized to spend up to $18,500 in order to display the City
Calendar, with funding from advertising account 101-1110-5120.
Section 4. This resolution shall take effect immediately upon its adoption.
PASSED AND APPROVED by the City Council of the City of Seward, Alaska, this 14th
day of December, 2004.
THE CITY OF SEWARD, ALASKA
-;{J;/ ~~
Vanta Shafer (M yor)
AYES:
NOES:
ABSENT:
ABSTAIN:
Branson, Val datta, Clark, Lorenz, Shafer
None
Dunham, Amberg
None
ATTEST:
t;t~0C~\
J nLewi .
Cl Y Clerk '- ,.....
,'I" ""
..........'0{ ~~.~~/+.."",~
(City Seal) $' cf:.'c;"o?t.polti~~-?<) ~
~:~ ~~ ~
: :~ -+- a~ ~
- : ~ -
: .: SRAL :.:
: \ : :
.'" . -a- ...
.,. -0 .. ..
.. .ft' V"~ 'V.. ~
~ v.,..,.....'Iv~ 1 '\9~,.'~ ~
""'#,,;"'I)-Ii'o..:..:I~\." p...CO ....<l'
<1'1 i" I"' ..,t.
'",.....~,,'
Agenda Statement
Meeting Date: December 13, 2004
From: Jean Lewis, City Clerk
Agenda Item: Annual contract for advertising with Alaska
Newspapers Inc.
BACKGROUND & JUSTIFICATION:
Alaska Newspapers Inc. provided a new advertising agreement and contract for this coming year.
This obligates the City to advertise a minimum of 35 column inches at $8.60 per column inch, and
guarantees a more favorable rate if the City purchases additional space. A quick check through our
files show the city uses on the average 40 column inches per week. This raises our yearly total owed
to just under the maximum that is in the budget of $18,500.
The rate per column inch was $7.31 for the years 2001 and 2002.
The rate increased by 22 cents for the year 2003 to $7.53 per column inch.
The rate for 2005 is now quoted as $8.60 per column inch.
This increase is largely due to newspaper costs being up 15%. The City of Seward is already given a
discount on their base local rate per column inch. Further inquiries with other area newspapers
indicate that this is still a very favorable rate for the City. Per our code, the city must advertise in a
paper of local circulation.
Please note the terms of this contract have always given the Alaska Newspapers Inc. the right to
amend this agreement upon 30 days notice in writing. The City at that time could accept the new
rates or terminate the contract.
CONSISTENCY CHECKLIST: Yes No
1. Comprehensive Plan _____ _____
2. Strategic Plan _____ _____
3. Other _____ _____
4. Not applicable _XX_ _____
FISCAL NOTE:
The City is authorized to spend up to $18,500 in order to display the city calendar with funding
coming from account 101-1110-5120. This new rate multiplied by an average of 40 column inches
comes to $17,888.00, just shy of the above amount authorized.
Finance ___________________
_______________________________________________________________
_________
RECOMMENDATION:
Council approve Resolution 2004-120, and authorize the City to sign a contract with Alaska
Newspapers Inc. for the period January 1, 2005 through December 31, 2005 at a rate of $8.60 per
column inch for a minimum of 35 column inches per week.