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09152026 Planning & Zoning Work Session Packet
Planning & Zoning Commission Work Session Packet Work Session Tuesday, September 15, 2026 Council Chambers, City Hall 6: 00 p.m. The City of Seward, Alaska SEWARD PLANNING AND ZONING COMMISSION WORK SESSION AGENDA September 15, 2026 Clare Sullivan Chair Term February, 2029 Brenan Hornseth Vice Chair Term February, 2028 Nathaniel Charbonneau Commissioner Term February, 2027 Vanessa Verhey Commissioner Term February, 2029 Rhonda Hubbard Commissioner Term February, 2028 Andrew Wilder Commissioner Term February, 2027 Tyna Siptrott Commissioner Term February, 2028 Daniel Meuninck Community Development Director Courtney Bringhurst City Planner Jamie Crocker Executive Planning Assistant Jodi Kurtz Deputy City Clerk 6:00 p.m. 1) CALL TO ORDER 2) STAFF COMMENTS 3) DISCUSSION ITEMS Council Chambers a) Wayfinding RFP ...4 b) Corvus Design Submission 14 c) Seward Identity Guide 32 d) Wayfinding Map Exercise 4) ADJOURNMENT 2 WORK SESSION OBJECTIVES Objectives for the Work Session: • Review the comprehensive wayfinding signage project with the Commission. • Conduct a mapping exercise with the Commission and public to identify key destinations and areas where visitors should be directed. Background Through conversations with the public, City departments, and the Destination Stewardship group, the City has identified a need for a more comprehensive wayfinding system to help visitors confidently and safely navigate Seward. Improved wayfinding can help reduce confusion, better connect visitors with destinations throughout the community, and increase awareness of areas and amenities beyond the Harbor, including downtown Seward. To address this need, Community Development issued a Request for Proposals (RFP) from May 22 through July 10, 2026, seeking a qualified consultant team to develop a comprehensive wayfinding system for Seward. The project is intended to improve visitor navigation, enhance pedestrian safety, and encourage desired movement between key destinations throughout the community. The City received 14 proposals in response to the RFP. Following review of the proposals, the City selected Corvus Design of Anchorage, Alaska, to develop the wayfinding plan. As an initial step in the planning process, Community Development is conducting a mapping exercise with the Planning and Zoning Commission and the public. The exercise will help identify key destinations and areas where visitors should be directed, as well as locations where visitor movement, congestion, or pedestrian safety concerns should be considered in the development of the wayfinding system. 3 Wayfinding RFP CITY OF SEWARD REQUEST FOR PROPOSALS WAYFINDING SIGNAGE DESIGN SERVICES Issue Date: May 22, 2026 Questions Due: June 26, 2026 Proposal Submission Deadline: July 10, 2026 1. INTENT AND GENERAL INFORMATION The City of Seward is seeking proposals from qualified consultants to develop a comprehensive wayfinding signage system to improve visitor navigation, enhance pedestrian safety, and support desired movement patterns between key destinations. Seward experiences high seasonal visitation, with many visitors arriving at centralized locations such as the cruise ship terminal, train depot, and small boat harbor. The purpose of this project is to reduce confusion, minimize congestion, and guide pedestrians along safe and intuitive routes. The project will focus on improving connections between the Small Boat Harbor, historic downtown, and key visitor destinations including the Alaska SeaLife Center. The City is particularly interested in solutions that: • Communicate walking times between destinations • Encourage use of preferred pedestrian routes, sidewalks, trails, and designated crossings through clear and intuitive wayfinding • Improve clarity of movement and orientation for both visitors and residents • Strengthen connections between key arrival points, downtown, the waterfront, and visitor destinations Reference maps identifying the overall project area and key visitor activity areas are included as attachments to this RFP. The selected consultant will develop a cohesive and branded wayfinding system that reflects Seward's identity and supports destination stewardship goals. The City will provide review and approval at key project milestones. This project is for design services only. Fabrication and installation will be addressed under a separate process. 5 2. WHO SHOULD RESPOND The City is seeking qualified consulting firms with experience in: • Wayfinding system planning and design • Pedestrian circulation and visitor experience • Signage design and environmental graphics • Projects in small or tourism -based communities • Stakeholder and public engagement Experience in coastal or harsh -weather environments is preferred. 3. SCOPE OF SERVICES The consultant will work with City staff and the Destination Stewardship Committee to complete the following: Task 1: Project Initiation The City will provide available guidance materials including branding guidelines and relevant plans. • Conduct a kickoff meeting and site walkthrough with City staff to review key destinations, pedestrian routes, existing conditions, and known wayfinding challenges within the project area • The consultant shall include at least one site visit to Seward as part of the project kickoff and field review process • Review existing materials, including branding guidelines and relevant plans • Confirm project goals and priorities Task 2: Existing Conditions and Site Analysis The City will provide available background information, including inventories of existing signage, known problem areas, and relevant mapping data. The consultant will: • Review and validate existing conditions information provided by the City through field observation and site analysis 6 • Assess existing wayfinding conditions and pedestrian movement patterns within the project area • Assess key arrival points, including: o Cruise ship terminal o Train depot o Small boat harbor • Identify: o Gaps in wayfinding o Areas of confusion or congestion o Areas where unclear routing contributes to informal or undesirable pedestrian crossings • Analyze key routes between the harbor and downtown, including opportunities to direct pedestrians to preferred pathways such as the waterfront trail and underground passage near Port Avenue Task 3: Stakeholder and Public Engagement The City, in coordination with the Destination Stewardship Committee, will lead and coordinate stakeholder and public engagement efforts for this project, including meeting logistics, scheduling, and public noticing. The consultant will support these efforts by: • Assisting in the development of engagement materials (e.g., maps, concepts, visuals) • Participating in stakeholder and public meetings as requested by the City o Including participation in up to one additional in -person public meeting or work session in Seward as part of the base proposal • Incorporating stakeholder and public input provided by the City into project recommendations Stakeholder coordination meetings may occur virtually unless otherwise requested by the City. Additional site visits or in -person meetings beyond those identified in the base scope may be negotiated separately. Task 4: Wayfinding Strategy and System Plan • Develop a wayfinding strategy that: o Identifies key routes, destinations, and decision points o Supports safe and intuitive pedestrian movement • Review and refine preliminary sign locations identified by the City o The consultant may recommend adjustments to locations, routes, and sign hierarchy based on analysis and best practices • Recommend a signage system that may include: o Orientation kiosks (approximately4) o Primary directional signs (approximately 15) o Secondary route markers (approximately 20) o Final sign quantities and locations may be refined based on site analysis, stakeholder input, project priorities, and available funding. • Incorporate: o Walking time information o Route guidance and safety considerations o Identify opportunities for interpretive messaging informed by stakeholder and public engagement. Task 5: Conceptual Design • Develop design concepts for sign types, layouts, and materials o Develop simplified, user-friendly pedestrian conceptual orientation maps for use on selected kiosks and wayfinding signage o Materials and design concepts should be appropriate for a coastal, high - wind, and wet environment • Ensure compatibility with City branding while maintaining legibility and function • Present conceptual designs to City staff and the Destination Stewardship Committee for review and revision Task 6: Final Design and Documentation • Prepare final design packages including: o Detailed illustrative exhibits that convey the sign types • PDF and InDesign o Graphic standards and digital templates to streamline the process of sign procurement • PDF and InDesign o Specifications and construction -ready drawings as needed for the fabrication and installation of signs • PDF and AutoCAD 8 • Construction documents shall include sufficient detail to support fabrication and installation, including dimensions, materials, and mounting concepts appropriate for Seward's coastal climate and wind conditions. • The consultant is not required to provide stamped engineering drawings but should identify any elements that may require engineering review during fabrication or installation. Task 7: Cost Estimates and Implementation Guidance • Provide planning -level cost estimates for fabrication and installation • Identify durability, maintenance, and implementation considerations Task 8: Project Schedule Deliverables The consultant shall propose a project schedule that aligns with the Scope of Services and identifies key milestones, including completion of strategy, conceptual design, and final design deliverables. The City anticipates that the project may be completed in phases based on funding availability and project priorities. The consultant's proposed schedule should reflect a logical progression of work and clearly identify major deliverables and decision points. 4. PROPOSAL SUBMISSION REQUIREMENTS Proposals shall include: 1. Project Understanding and Approach (2-3 pages) 2. Relevant Experience (2-3 pages) 3. Project Team (1-2 pages) 4. Work Plan and Schedule (1-2 pages) 5. Stakeholder Engagement Approach (1-2 pages) 6. Fee Proposal (1-2 pages) 7. References (minimum of three) 5. TIMEFRAME Issue Date: May 22, 2026 Questions Due: June 26, 2026 9 Proposal Submission Deadline: July 10, 2026 Selection Recommendation: July 31, 2026 6. CONTRACT TERM The contract will begin upon execution and continue through completion of the project unless modified by mutual agreement. 7. CONTRACT MANAGEMENT Project contact: Daniel Meuninck City of Seward Community Development Director dmeuninck@cityofseward.net The consultant shall designate a single point of contact. 8. EVALUATION AND AWARD Proposals will be evaluated based on: • Project Understanding and Approach - 30% • Relevant Experience - 25% • Project Team - 15% • Work Plan and Schedule - 10% • Stakeholder Engagement - 10% • Fee Proposal - 10% The City may request additional information or conduct interviews with top -ranked firms. The City reserves the right to reject any or all proposals, waive informalities, and accept the proposal deemed in the best interest of the City. 9. PROPOSAL SUBMISSION DETAILS 10 Submit proposals in both electronic and hard copy formats to the City Clerk. Hard copy proposals must be submitted in a sealed envelope clearly marked: "RFP Response — Wayfinding Signage Design Services" Kris Peck, City Clerk City of Seward 410 Adams Street P.O. Box 167 Seward, AK 99664 Email: Kpeck@cityofseward.net Questions regarding this RFP must be submitted to Daniel Meuninck at dmeuninck@cityofseward.net by the Questions Due date identified above. 10. GENERAL REQUIREMENTS The City reserves the right to reject any or all proposals or not award a contract if deemed in the best interest of the City. This solicitation does not commit the City to pay any costs incurred in the preparation of proposals. All proposers must comply with applicable federal, state, and municipal regulations. Proposals must remain valid for at least 90 days. Proposer must not be delinquent in the payment of local taxes or fees. Proposer must have a valid business license prior to issuing a notice to proceed. 11. ATTACHMENTS Attachment A — Overall Project Area Map Attachment B — Small Boat Harbor and Arrival Area Map 11 ,• 744:-'701P7 t. Mt' • •Prti,.5491. 1.404c--, • No. • Alt• • bow j'E.; :9441177.",5'r • '1. k 4nr • :111 F IF, •MPL•11 111,1'i tol 1111.1. -% Fq.e. 11 i.in,• :-..ii.e.-Z io..• 114,,,2.,_..l. ••••• .. • .t .i•-•••••4:-.: - '''..t, ..r. r ....- i.• • 11,4-3-ttilit. - 44' ,..- • - . P : 4 ;.• 14- . •••• - • 1C.4 ' 2410 I k. •••• PO. tt...4 ;14 Jr " • 1.4 14, ‘.• tip _ - • ' ") • - iJEgSE LEE Hild-TS7 • SUBDIVISIO_N z, ro re--'--• i. p , : left 11° .1 i _ _ •E' . •ir 4 • t:ViVilir 7;1 fl", 1,5,....,. - _ ....• .,.... ip......__..- -or. •._,. ..,.41 , c CLEAR VIEW -4k-e .• • - . , - —... ITIOW . - - 1,.. - SUBDIVISION ' ii .• 1 '-'' '''' i';'-‘".41* Ply% - 1 , . , 0) : r Ito, .V,Ar-mrytivike"-t., r_ •L .;ete Si! 4ir• 12` LDAIRYIHILL. SUBDIVISION LEIRER INDUSTRIAL -L..*d.-7(""11317/TSIZMI .:•10 -5 Tird angle PAOLA • 0. B 4. ennVenson •4! MemorialCark :2.4. i/ • • -ion SEWARD5.SMALL.BOAT ....n/14 HARBOR ; •11-•,1111.1TZTLY_ •H ,11,01111,,H10111( Seward Voluntect. AmbUlance ‘ia Harbor SEWAROORIGINAL TOWNSITE WATERFRONTPARK REPLAT #.1.1. Wellington Picnic 40-• 13 Corvus Design Submission TY 0 WARD 2026-07-10 c WAYFINDING SIGNAGE DESIGN SERVICES For Emergency Infam.ion oi ,7 fin Tune to the Local Radio Station: 7 1-• 1 MEMBREMI 742 -r.sw a2t:Tf-srj Tsunami Hazard.. Seward Corvus Design, Inc. 2506-B Fairbanks Street, Anchorage 99503 • 907.222.2859 Peter Briggs, President & Principal Landscape Architect Seward, com SEWARD SHUTTLE STOP 0 ALASKA SEALIFE CENTER 4 * 15 Alaska Railroad — Seward Depot Historic Downtown Seward Alaska SeaLife Center Cruise Ship Terminal Seward Harbor O Kenai Fjords National Park Visitor Center Seward's Waterfront Trail Seward Community Library and Museum Iditarod Mile Marker 0 O Historic Building/Site with Interpretive Panel O Historic Building/Site 16 July 10, 2026 Letter of Transmittal City of Seward Selection Committee Seward, AK 99664 Subject: Proposal for City of Seward Wayfinding Signage Design Services We Love Our Coastal Communities Corvus Design is pleased to submit this proposal for the opportunity to partner with the City of Seward for the Wayfinding Signage Design Services project. As an established Alaskan firm, we understand that an effective wayfinding system does more than point visitors toward a destination; it manages seasonal flows, promotes pedestrian safety, and highlights your unique coastal identity. We have worked in Seward since our founding in 2006. Of particular relevance to this project is our coordination with the Historic Preservation Commission to develop the interpretive signs, map, pamphlet, and other exhibits for the Historic Walking Tour. When combined with our other work and recreation in Seward, we understand your destinations and routes, and the people and character of your city. I stress our experience with your community as visitors, Alaskan residents, and consultants. We have driven to Seward many times for weekend adventures with family and friends, to stop in while camping in the area or visiting Exit Glacier, and for our work (the Chugachmiut Health Center and the Kenai Fjords Visitor Center being two recent projects). We can see how wayfinding improvements will provide benefit, and have much relevant experience from our work with other coastal communities (Valdez, Kodiak, Juneau, and others). Wayfinding helps people find their destinations, with the route and opportunities encouraging unplanned experiences along the way. This is especially true when the route is well -planned, comfortable, and part of the experience itself. Beyond any pedestrian focus, consideration should also be given to those arriving in cars. A goal is to encourage them to find a place to park and then, with an effective wayfinding system, walk between their desired destinations. Beyond navigation, an economic goal is to guide people to interact with local businesses. Walking, lingering, and enjoying the experience is a great way to slow people down, encourage them to look into shop windows, and support your businesses. Our methodology directly targets your goals: • Optimizing pedestrian circulation from key arrival hubs (cruise ship terminal, train depot, and small boat harbor); • Mitigating seasonal congestion; • Encouraging safe routing via designated crosswalks and the Waterfront Park Bike Path; and • Physically bridging the visual gaps between downtown and harbor activity centers. We bring a Tong -established history and a proven track record of designing intuitive and clear wayfinding networks for Alaskan communities. Our firm has completed or is currently completing similar wayfinding projects for communities throughout coastal Alaska. Statement of Firm's Understanding and Commitment I am proud to submit this response to your RFP and am pleased to confirm our commitment to the scope and services outlined in the RFP if we are selected. I am the president and owner of Corvus Design, Inc., and have the authority to bind Corvus Design within this contract should it be awarded to us. Peter Brig s, ASLA President & Principal Landscape Architect Corvus Design, Inc. 2506-B Fairbanks Street • Anchorage • 99503 • 907.222.2859 pbriggs©corvus-design.com • www.corvus-design.com 17 City of Seward Wayfinding Signage Design Services 6,000000000000 VALDEZ erg Valdez's orientation and tourism signs are designed to welcome cruise ship visitors, highlight recreation, culture, and shopping, and guide guests to unique experiences based on the time they have available. A first step in a comprehensive wayfinding system for all visitors. Project Understanding &Approach Seward's Identity Nestled between the Kenai Mountains and Resurrection Bay, Seward is one of Alaska's primary gateways to adventure. The town blends a rich indigenous and gold -rush history, historic Mile 0 of the Iditarod Trail, incredible tidewater glaciers, and a world -class marine environment. The spectacular landscapes attract visitors and enrich the community's daily life. Serving as a major cruise ship port and the terminus of the Alaska Railroad, Seward welcomes an influx of travelers to the Kenai Peninsula each year. In 2024, Seward hosted over 220,000 cruise passengers. With a population of around 2,600 within city limits, seasonal workers increase the local population to between 7,500 and 10,000 while tourists add several thousand more each day. Seward offers many exciting adventures and landmarks for both land -based visitors and cruise ship passengers. Key attractions include the Alaska SeaLife Center, the Seward Museum and Library, and many areas around Seward to explore, including glacier and wildlife day cruises and the Kenai Fjords National Park. To showcase all that Seward has to offer, a thoughtfully designed wayfinding system will guide visitors through their City experience and assist locals in their own discoveries and enjoyment. This wayfinding experience will guide and inspire, set clear expectations for the time and effort required to reach destinations, and thoughtfully integrate a sign system that reassures users without creating visual clutter. Project Understanding Successful wayfinding systems are intuitive through simplicity. They feature consistent standards that guide us to existing destinations while seamlessly adapting to future development. We will use the City of Seward's branding guidelines to create consistent and recognizable graphics with placement standards that ensure the wayfinding system is comprehensive, does not appear fragmented, and reinforces signage hierarchies. This contributes to a system that is easily updated and maintained. It also provides flexibility to adapt to future opportunities and seasonal needs. A well -functioning wayfinding system transforms the pedestrian experience by creating a highly legible environment. Integrating clear orientation data (such as walking times) builds visitor confidence, enhances the visitor experience, and encourages self-discovery of unique attractions and destinations. The sign system will guide those arriving at the cruise ship terminal, train depot, small boat harbor, and downtown toward preferred pathways, highlighting (and expanding on) existing routes such as the Seward Waterfront Park and Bike Path. A well -designed wayfinding system reinforces community identity, enhancing Seward's sense of place for everyone who lives, works, or visits here. Corvus Design brings a long-established history of designing wayfinding systems for coastal Alaskan communities, and we have the expertise to shape Seward's wayfinding to not only guide visitors but also to tell your story and reflect your community values, brand, and personality. •2• 18 Project Goals To ensure the ultimate success of the Seward Wayfinding Signage Design project, Corvus Design has established four primary goals that align with the City's vision and direct project requirements: Optimize Pedestrian Circulation and Manage Seasonal Congestion. The system will be strategically designed to distribute high volumes of seasonal visitors smoothly from central arrival hubs — including the cruise ship terminal, train depot, and small boat harbor. By clearly communicating walking times and intuitive route choices, the signage will naturally disperse pedestrian traffic, reduce congestion, and minimize confusion. Prioritize Pedestrian Safety and Preferred Routing. A critical measure of success will be the reduction of informal or undesirable pedestrian crossings. The wayfinding system will actively encourage the use of designated crosswalks, sidewalks, and preferred pathways, with a specific focus on directing traffic to key infrastructure assets such as the Waterfront Bike Path. Strengthen Connections Between Disconnected Activity Centers. The new wayfinding system will visually and physically bridge the gaps between the small boat harbor, the historic downtown district, the waterfront, and major anchor attractions such as the Alaska SeaLife Center. The signage hierarchy will establish a clear sense of orientation for both first- time visitors and residents moving between these distinct zones. Support Destination Stewardship and Coastal Durability. In alignment with the Destination Stewardship Committee's mission, the system will balance visitor navigation with community values and local identity. Furthermore, because aesthetics mean nothing without longevity, an important goal is to design a cohesive, branded system using materials that are durable, cost-effective, and suitable for installation in a variety of conditions. RESTORING THE TRAIL A Volunteer legacy Statement to Our Team Since our inception in 2006, Corvus Design has been working with our clients to create meaningful places that celebrate who we are and our amazing stories. Defining the essence of a place, community, or neighborhood is interwoven into our daily work. Alaskan communities, including Seward, should not be treated as Anytown, USA'; rather, play off what makes the community unique to help create aesthetic continuity, excitement, and support economic growth. We completely understand your RFP requests and have completed or are working on similar projects in Kodiak, Valdez, Juneau, Homer, and many other communities in Alaska. Familiarity. We are familiar with Seward through our work and our recreation. Our work includes the Seward Library and Museum, Exist Glacier, the Kenai Fjords National Park Visitor Center, AVTEC, and interpretive panels for the Rotary Club and the Seward Historic Preservation Commission. Our enjoyment of Seward includes weekend trips, and the low tide hike to stay out at Caines Head. Wayfinding. Wayfinding combines marketing, consensus building, identity, planning, function, and design. It is a process of navigating through public and private spaces and maximizing the experience by preparating for the environment ahead. The best wayfinding systems are intuitive with their branding and predictability. As soon as someone drives, bikes, flies, walks, or boats into Seward, they should be smoothly guided to their next destination, and made aware of the options for things to see and do. Durable and Cost -Effective. Your improvements will be subject to dry, wet, salt, wind, and potential vandalism. This is our expertise: developing wayfinding systems for these environments. We will work closely with the client team to develop wayfinding elements that are durable, flexible, cost- effective, and optimized for ongoing procurement. JUNEAU PARKS & RECREATION HOMESTEAD PA "a THIS P LINGIT /131 Corvus Design completed five interpretive signs for Trail Mix for the Treadwell Ditch Trail in Juneau that were based on the CBJ's Parks and Trails signage standards that we developed for them in 2018. Above images are of a few of the completed interpretive signs as well as a picture confirming that the sample provided matched existing CBJ parks and trail signs. 19 •3• City of Seward Wayfinding Signage Design Services .4. Project Approach We focus on excellence in project delivery, meeting challenges head on, and leveraging opportunities to turn visions into reality. The following information contains Corvus Design's commitment to project management, communication, clear expectations, time and resource management, and product quality throughout the course of all projects we undertake. Management Structure We prioritize clear communication, established roles, and accountability to ensure the successful delivery of tasks as outlined in the RFP. As principal -in -charge, Peter Briggs will provide contractual management and oversee delivery of the project. Linda Pringle will serve as the project manager (supported by staff as needed) and be the primary contact for work development with the City of Seward. She'll provide consistent progress updates and remain available throughout the project. To be cost-effective, we will assign the right staff with the necessary expertise and appropriate billing rates to ensure the project budget is maintained. As a firm, we will provide the required deliverables in a cost- effective manner. Our team's skills and available staffing resources ensure we can complete the project while meeting the schedule and project goals. Communication Upon selection, we will collaboratively review our Work Plan and Schedule with you to confirm tasks, timelines, effort levels, and deliverables. Once scope and effort are finalized, we'll leverage our established strategies to ensure successful project delivery and management, providing regular updates regarding the status of the project work tasks, deliverables, schedule, and financials. As a firm with multiple offices throughout Alaska, we have a long history of effective and clear communication between our staff, team members, and our clients. Resource and Time Management Our proven team is confident in delivering successful project outcomes. We measure success by: Efficiency and value: On -time project completion and scope delivery within budget. Problem -solving: Proactive resolution of unexpected issues with minimal project impact. Client -centricity: Streamlined products for easy review, adoption, and implementation. Exceeding expectations: Delivering above and beyond. Quality Control Standards Our standards are designed to enhance the quality of our service and products. We use optimized tools, graphics, and narrative approaches for clear, concise communication. An in-house peer review process guarantees accuracy, coordination, and deliverables that not only meet but exceed client expectations. This approach optimizes quality control, schedule responsiveness, and client value. To ensure transparency and a smooth workflow, we'll collaboratively confirm our Work Plan at project initiation. This plan will confirm tasks, deliverables, milestones, and responsibilities. Our project manager will oversee all reports, pursuing consistent high quality throughout the project. Our Commitments An important internal assessment was when we examined our client relationships and developed "Our Commitments". These illustrate our focus on project management and the successful delivery of service to our clients. Accountability We develop defined expectations, roles, and responsibilities, founded within clear communication and explicit schedules. Problem Identification We identify and define root issues to ensure we are targeting the correct problem, resulting in effective and appropriate solutions. Decision Making We provide expert information to our clients for decision -making. Consistency We develop measurable success criteria to guide and evaluate the solutions that we deliver. Innovation We emphasize the importance of innovation in the development process, delivered instruments of service, and built products. Momentum Our critical client commitment is to maintain momentum. Our highest level of success with our clients is when a project moves at a smooth pace, where all partners are enabled to work at their highest level of expertise. 20 Relevant Experience • 7' 6' 5' 4' 3' 2' 0 Plan vow wslt C/1Il Icons/Information Route icons Safety Information Destinations/time Route obstacles Reinforcement icons 6x8 Post Front View Information Destinations Experiences Vendors (non -City use) — 6x8 Post(rotated) Side View Information 0 a O Deep anchor slue Lifevest Orange ©gala Mak Coastal Rocks Gotham Bold Aa Bb Cc Dd Ee Ff Gg Hh li Jj Kk LI Mm Nn Oo Pp Glq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 Gotham Book Aa Bb Cc Dd Ee Ff Gg Hh 11 Jj Kk LI Mm Nn OoPpQgRrSsTtUuVvWwXxYyZz 0123456789 USFWS Visitor Center s mnk� 80" '-8'7eeovegound r Panel: Map Destinations/time Route obstacles Reinforcement icons Information/Interpretation Icons/Information Route icons Safety Information 8x8 Post USFWS eke, center 0 Front View Side View Wayfinding - Primary Bollard top Map Information Interpretation e— Icons/Information Route icons Safety information 8x8 post Front View Side View Wayfinding - Secondary Kodiak Tourism Wayfinding Signs Discover Kodiak Visitors Bureau Reference: Sabrina Hicks, Executive Director, Discover Kodiak, 907-486-4782 We recently completed Kodiak's first Parks and Recreation Master Plan. A recommendation within that plan was the development of a cohesive sign and branding plan for parks signage, if not signage for the City of Kodiak in general. Discover Kodiak (Kodiak's tourism entity) approached us to develop signs for visitors within their downtown area. Initial work for this included coordinating with numerous local entities to ensure it was compatible with a larger vision for a cohesive wayfinding and identification system for public lands in the City of Kodiak. Concepts were met with enthusiasm and approved. This effort shares many similarities with the City of Seward. Cruise passengers arrive at the Cruise Terminal and can walk or take a shuttle to downtown. The shuttle arrives at the Discover Kodiak offices (a 1.1-mile walk from the Cruise Terminal), where visitors can access maps and information on what to do in Kodiak. This is staff -intensive, and a key aspect of this sign project was to provide "what to see and do in Kodiak" information at key locations, orient visitors toward these destinations, and guide them to these experiences with a combination of primary wayfinding signs and supporting reassurance/directional secondary markers. Relevant project highlight: Key goals include helping people select or confirm their destinations, preparing them for what to expect for their route, and guiding them along the way. The aim is to eliminate uncertainties and ensure that there are no barriers or stress to easily navigating to a destination, and connecting to their next experience (or mode of travel) in a timely manner. 21 .5. City of Seward Wayfinding Signage Design Services ADAIR KENNEDY MEMORIAL PARK PLACENAME ADAIR KENNEDY MEMORIAL PARK PLACUMME 11 01KI M. 7AM - 8PM MOM BISHOP KENNY MEMORIAL PEACE PARK • • SAPLA JUNEAU ABCDEFGHIJKLMN 12345 OPQRSTUVWXYZ 67890 Juneau Parks & Trails Signage City and Borough of Juneau Reference: Colby Shibler, Parks and Landscape Supervisor, City and Borough of Juneau, 907-364-2800 We developed a comprehensive wayfinding system for Juneau's parks and trails, providing standards for vehicular and pedestrian signage. The system includes primary and secondary park entry signs, regulatory and informational signage, and trail wayfinding. Deliverables included graphic standards, templates, sign guidance, construction -ready drawings and specifications, and cost estimates. The CBJ has been rolling out their signage system since 2020, and we have continued to work with them to update their signage system to align with evolving park and trail standards. In 2024, we created a simple wayfinding map post for more complex looped trail systems, which are rare in Juneau. Over the winter, we worked with Trail Mix to develop interpretive panels for the Treadwell Ditch Trail that meet the CBJ graphic standards. These signs will be installed this summer. These templates have since been requested by CBJ to be incorporated into their overall signage system. Relevant project highlight: To meet CBJ's needs, we designed flexible signage standards that allow information to be updated or changed easily. Removable park hours enable quick updates without new signs, while steel mesh information signs make posting new details simple. Icons, directions, and park hours can all be revised as needed, ensuring long-term adaptability for the city's parks and trails signage system. Valdez Downtown Wayfinding City of Valdez Reference: Martha Barberio, City of Valdez, Economic Development Director, 907-834-3490 We developed a wayfinding system for Valdez's downtown core and harbor areas, including the development of a signage wayfinding plan that outlined current and future phases of implementation, conceptual signage options refined to a preferred alternative, 100% construction details and graphic templates for each sign type to allow ease of future procurement, and procurement assistance for the pilot installation and the first phase of installations in 2021. The wayfinding system orients and guides residents and visitors, connecting from the ferry and cruise ship dock, harbor areas, and the Valdez gateway to various destinations within the city. Prototypes were installed in 2020 to verify the materials and scale and allow the community to assess them prior to wider - scale implementation. The signs were very well received by the community. The first complete phase of installation is planned for 2021. This phase of the wayfinding system includes primary signs with maps and key destinations, as well as secondary signs that guide people to their destinations. Relevant project highlight: Materials and construction methods were optimized for a marine environment and harsh climate (snow loads and wind), including zinc -primed powder -coating, stainless steel fasteners, Alaskan yellow cedar, and posts mounted with brackets instead of direct -bury (to avoid ground contact). Top 1(ewv f�f} 4. W CUP)INPI CAN InfoPo nN:90kEiR 6G'. dfi0ed toaccept-Fasteners Post 8812Alaska Yellen, C.1010r 10 (aeppl00,d 89 Wll 11 �. 1111L coaled _nos N•a4Y co:910} 1Jf'Du9do9 steaE Pdmani Sion. Details Info panel Poll Collar Frame Roof lofooln9 connect. (TW(, see sinKlval dxg'S 22 •6• Homer Wayfinding and Streetscape Plan Client: City of Homer Reference: Julie Engebretsen, Director of Community Development, City of Homer, 907-435-3119 The City of Homer contracted with Corvus Design to assess vehicle and pedestrian wayfinding and comfort in Homer, and to make recommendations for signage (including sign standards), identification of routes and potential improvements, development of streetscape standards to enhance pedestrian comfort and general aesthetics, and a `pattern book' to provide adjacent property owners with ideas for improvements on their properties that would benefit the community. Community and stakeholder meetings were held, a site walk- through of areas and corridors of concern was conducted, options were reviewed and refined, and final products tailored to Homer's needs. Final products included the Homer Streetscape Plan, with goals, site and street furnishings, plantings, and the `pattern book'; the Homer Wayfinding Plan, which included sign types, sign specifications and details, and cost estimation; and sign master plan maps with specific locations and content for recommended signage, ensuring pedestrians and vehicles can confidently navigate to their desired destinations. Relevant project highlight: A focus for Homer was encouraging visitors to park in one location and then walk between destinations and businesses. A key aspect of that was ensuring clear vehicular and pedestrian wayfinding to minimize stress in finding parking, and maximize ease of navigating to destinations. RAVEN AND FOG WOMAN (EAR CLAN) F TAANNrA•KW;A `;DNGIT ,in'l[I SPr 'r FERRY TERMINAL 't' DEEP WATER DOCK F WATER TAXI Pr Panel Ketchikan Salmon Walk City of Ketchikan Reference: Anita Maxwell, City of Ketchikan, Former Ketchikan Museums Director, 907-220-7159 Our team developed 21 interpretive signs for the 1.5-mile Salmon Walk. We assisted with sign procurement and mounting hardware and the creation of "reassurance markers" along the route. Iconic fish artwork on poles ("fish sticks") was strategically placed to help visitors navigate the walk. The Salmon Walk begins at the Tongass Historical Museum and follows a scenic route through Creek Street, Married Man's Trail, Park Avenue, Schoenbar Trail, Deer Mountain Fish Hatchery, City Park, and Totem Heritage Center, looping back to Stedman Street. The Salmon Walk's interpretive signs share local stories about salmon biology, their life cycle in Ketchikan Creek, and their ancestral importance to Alaska Natives. The route highlights how salmon shape Ketchikan's culture, history, and art, and how community members and visitors alike celebrate the enduring significance of salmon in the region. A key partner was local artist Ray Troll, renowned for fusing art and science. Ray contributed artwork for panels and provided expert input on narrative content and graphic design. Relevant project highlight: The loop was designed to be accessible and flexible, aiming to reduce the time fears of Cruise Ship passengers. The Totem Heritage Center is at the halfway point of the loop, and allows guests with short time availability (or desire for less exertion) to experience most of the walk's content. City of Seward Wayfinding Signage Design Services 23 •7. Project Team Education Bachelor of Landscape Architecture. 2016. University of Guelph Landscape Architectural Technology. 2014. Northern Alberta Institute of Technology Registration 2022 Registered Landscape Architect, British Columbia #715 Community Friends of Jensen -Olson Arboretum, Vice President American Society of Landscape Architects -Alaska Chapter Professional References Ellen Devine, Senior Planner, Municipality of Anchorage Parks and Recreation, 907-343-4359 Ryan Thomas, Conservation Director, Great Land Trust, 907- 278-4995 David Borg, Harbormaster, City of Whitter, 907-472-2327 Linda Pringle ASLA, BCSLA Project Manager, Planning and Engagement Professional Background Linda has over ten years of experience working in the planning and development of community and recreation facilities. Linda provides day- to-day project management, with an emphasis on planning projects. She bases her work on detailed confirmation of project goals and establishing measurable success criteria for deliverables. Her particular strength is ensuring that our deliverables are concise and communicate their information effectively to their intended audience. Linda has a passion for recreational planning with the ecological focus needed to maintain Alaskan environments for future users. As an outdoor enthusiast, Linda is passionate about balancing recreation with protecting natural environments. Linda has worked on a wide variety of park planning and recreation projects across Alaska, as well as in British Columbia and Alberta, Canada. Her wide range of experience focuses on park planning, design, and construction oversight of parks and trails in remote and urban areas. Linda understands the importance of functional design through planning, site layout, operations, and maintenance considerations, as well as the creation of user -focused spaces for comfort and safety. Linda has provided staffing and project management for over 50 projects with Corvus Design from our Juneau office. She has worked with Corvus Design to develop meaningful public engagement strategies, park and playground master plans, and concise planning documents. She is a licensed landscape architect in British Columbia and is pursuing Alaskan licensure through reciprocity. Additional Project Experience Valdez Downtown Wayfinding, City of Valdez, Valdez AK. Serving as project manager, Linda oversaw the development of the downtown wayfinding system designed to be flexible for Valdez's extreme winter snow loads and clearing operations. To facilitate the seasonal removal and reinstallation of the signage, she designed a coding system for the sign blades and large informational panels that would be hidden by the signs hardware. This coding framework cross-referenced to a master map, inventory spreadsheet, and graphic templates, providing the City with a method for tracking locations, orientation, and future maintenance needs. Treadwell Ditch Interpretive Signs, Trail Mix, Juneau AK. Linda developed five interpretive signs for the historic Treadwell Ditch Trail in Juneau. In 2024, the last bridge was finished on the trail, marking the last link of the completed trail — over 140 years after construction of the Treadwell Ditch first started. The five interpretive signs were designed to match the CBJ's park and trail signage graphic standards. The signs will be installed this summer and successfully highlight the extensive history of the trail's reconstruction, its vital role in providing community access for hunting and foraging, and the cultural legacy of Kaawa.ee (Chief Kowee) and Kowee Creek. Downtown Wayfinding, Valdez low ` dy I[ tidlUt5torsi `pper M .a.51iir City of Valdez Wayfinding Sign 24 Education University of Guelph, Master of Landscape Architecture, 1999 University of Guelph, B.Sc. Environmental Protection, 1995 Registration/Certification Registered Landscape Architect Alaska#10737, 2003 CLARB Cert. #2056 Education Bachelor of Landscape Architecture. 2012. Clemson University. Peter Briggs PLA, ASLA, FCSLA Contract Managment & Design Support Professional Background Peter's role for this project will be contract management and quality assurance/quality control, and collaborating with Linda for the process of sign system concepts through to construction documentation. Peter founded Corvus Design in 2006 and has 28 years of experience, with 24 in Alaska. Peter has worked on wayfinding and sign systems for the Municipality of Anchorage, the cities of Seward, Valdez, and Kodiak, the City and Borough of Juneau, and the Municipality of Skagway. Peter has developed over 150 interpretive signs, and has had a career focus on the develpment of visitor centers and tourist facilities. Peter provides subject matter expertise for balancing the development of facilities that support our visitor and tourism industries with the needs of our residents. Peter has a high level of Alaska and Seward -specific expertise. This includes materials, methods, installation, and knowing local options and costs for wayfinding systems. This ensures that initial concepts are feasible within expected budgets and meet the established project goals. Peter has extensive work within Seward and the Seward area, including multiple projects for Kenai Fjords National Park (their visitor center and the Exit Glacier area), the Chugachmiut Regional Health Center, the Seward Library and Museum, and the development, refinement, and procurement of the signs for the Seward Historic Walking Tour (which indelibly marked Peter with a broad knowledge of Seward's past). Pullen Creek Stream Walk, Skagway Seward Historic Walking Tour Bradley Little ASLA Project Support Professional Background Brad has worked with us for nine years and collaborates with Peter and Linda on our IaSndscape architectural and planning projects. As beneficial, Brad may provide support for design refinement, development of construction drawings, and other tasks as needed. His work on this project type has included developing and detailing signs systems to receive the graphic informational components, and lead streetscape design and documentation. Brad has worked with us on over 200 landscape architectural projects, emphasizing planning, design documentation, and cost estimation. These projects include the recent site renovations for the Kenai Fjords Visitor Center, and the new Chugachmiut Regional Health Center. Kenai Fjords Visitor Center, Seward Chugachmiut Regional Health Center, Seward 25 .9. City of Seward Wayfinding Signage Design Services •ia Work Plan & Schedule The following work plan builds on the tasks and deliverables outlined in the RFP and demonstrates our approach to project management and methodology for project delivery as it applies to the scope of work and schedule. Linda Pringle, as the project manager, will put into effect a transparent and thorough reporting framework to ensure that the project tasks and deliverables are completed on time and within budget. Phase 1: Signage Wayfinding Strategy and Implementation Plan Task 1: Project Initiation Schedule: Project Duration. Kick -Off Meeting: Review the work plan and project schedule, confirm key dates (meetings, outreach, deliverables), and establish project roles, objectives, protocols, and reporting expectations. Finalize Work Plan & Schedule: Finalize work tasks and methodology as confirmed in the Kick -Off Meeting. A detailed schedule will illustrate the timeline, set deliverable dates, and allocate review periods. Site Walk: Conduct a site walk with City staff to review key destinations, pedestrian routes, existing conditions, and known wayfinding challenges within project area. Develop a detailed inventory of any existing signs located within the project area, as well as any signs that are connected to the project area. Review Relevant Materials: At (or prior to) the Kick -Off Meeting, we would request the branding guidelines and relevant planning materials. How the branding guidelines were developed would also provide essential background to the project, providing an intimate understanding of not only the final product, but the process that achieved it. Project Goals and Priorities: Compile information collected from the kick-off meeting, site walk, and review of relevant materials to develop draft project goals and priorities for client review. Draft materials will be reviewed with the client team in a team meeting and will be updated based on client feedback. Regular Progress Meetings: Progress meetings with the City to review outstanding and completed work tasks, identify schedule impacts, and assign team responsibilities. Deliverables: Detailed summary of the project area, preliminary pedestrian routes, existing sign types, and known challenging or congested areas; summary of project goals and priorities; meeting agendas and meeting minutes, final work plan, final project schedule. Task 2: Existing Conditions & Site Analysis Schedule: August — September Review and Compile Background Information: The project team will conduct a baseline evaluation to bridge the gap between existing data and on - the -ground reality. This phase focuses on auditing infrastructure and analyzing pedestrian behavior to confirm opportunities and constraints. Key actions include reviewing and compiling City -provided data (including existing signage inventories, mapping layers, and documented problem areas) to establish a baseline analysis of the project area; validating the City's data during the site walk; evaluating current wayfinding efficiency and study pedestrian flow, movement habits, and congestion points throughout the project area; and conducting targeted assessments at major arrival points to pinpoint where orientation breaks down for arriving visitors. Existing Conditions and Site Analysis Document: Compile information collected throughout the Existing Conditions and Site Analysis Task. The project team will analyze key routes between the cruise ship terminal, train depot, small boat harbor, and downtown, highlight preferred pathways (waterfront trail and underground passage near Port Avenue), and identify congestion or confusion points and hazard areas within the project area. The project team will review the findings with the City, including analysis maps, preliminary signage plan, and proposed recommendations for a signage family. Deliverables: Existing Conditions and Site Analysis Document (including maps, graphics, data analysis). Task 3: Stakeholder & Public Engagement Schedule: Project duration Stakeholder and Public Engagement Assistance: The project team understands that the stakeholder and public engagement portion of the project will be directed and conducted by the City of Seward in coordination with the Destination Stewardship Committee. The project team will assist in the engagement efforts through the development of engagement materials, participating in stakeholder and public meetings as requested by the City, and incorporating stakeholder and public input provided by the City into project recommendations. We understand attendance for at least one in -person public meeting or work session is expected. Deliverables: Meeting materials, summary of input. 26 Task 4: Wayfinding Strategy & System Plan Schedule: September — November Wayfinding Location Plan: A wayfinding location plan ensures the signage system is intuitive, consistent, and scalable for future growth. The plan will analyze the information gathered through the site walk and site analysis tasks and consolidate input gathered from the City, Destination Stewardship Committee, and the public to identify key destinations, map out primary travel routes, and pinpoint critical decision points to support safe and intuitive pedestrian movement. It will consider visibility, accessibility, necessary regulatory guidelines, and real -world navigation patterns to ensure that signs are placed where they are most effective. It is understood that the recommended signage system will be based off of approximately four orientation kiosks, fifteen primary directional signs, and twenty secondary route markers. The project team will use this as a baseline for the development of the Wayfinding Location Plan. The Wayfinding Location Plan will be reviewed with the City and final input will be used to inform Phase 2 of the work plan. Deliverables: Wayfinding Location Plan (includes summary of sign types, key destinations, travel routes, decision -making points, and proposed layout and number of signs per type). Phase 2: Design and Construction of Signage Types Task 5: Conceptual Design Schedule: September — November Draft Design Concepts: The conceptual design phase establishes the strategic framework and visual identity of the project and translates the physical environment into a seamless, intuitive navigation experience. It works together with the Wayfinding Location Plan to define where the signs go, how they look, and what they say to ensure users can confidently move from their arrival point to their destination. We will explore the informational hierarchy to determine what information is essential at different points along the journey and standardize terminology and naming conventions; create a unified visual identity and design system of typography, color schemes, maps, iconography, and materials that align with the City's branding guidelines; and ensure the system is usable by people of all ages and abilities. Presentation: Present the Draft Design Concepts to City staff and the Destination Stewardship Committee for review. We will collect feedback and will update the Draft Design Concepts to include input from the City and Destination Stewardship Committee. Deliverables: Signage design concepts, presentation materials, presentation, summary of feedback. Task 6: Final Design & Documentation Schedule: November — February Final Design Package: Based on the preferred alternative, we will develop detailed illustrative exhibits that convey the sign types and provide InDesign templates to ensure that the City has the graphic standards and digital templates needed to streamline the procurement process. The final design package will also include specifications and construction - ready drawings as needed for the fabrication and installation of the signs. The construction documents will include sufficient detail to support fabrication and installation, including dimensions, materials, and mounting concepts appropriate for Seward's coastal climate and wind conditions. The construction documents will identify any elements that will require engineering review during fabrication and installation. The final design package will be submitted in 65%, 95%, and final completion submittals to ensure a thorough review process. Deliverables: Illustrative exhibits conveying sign types, graphic standards, digital templates, construction details, specifications. Task 7: Cost Estimates & Implementation Guidance Schedule: December — February Conceptual Cost Estimates: The planning team will provide planning -level cost estimates for fabrication and installation. As this document is anticipated to be used in the long-term for installation and updates of Seward's wayfinding system, the cost estimates will be for initial installation purposes and will be provided separately from the Final Design Package. Materials and Maintenance Guidance: Seward is located in a harsh, coastal environment and material selection and maintenance is critical to implementing a signage system that ensures longevity and reduces future costs. Within the Final Design Package, we will identify durability and implementation considerations and document material warranties and a well thought through maintenance plan. Deliverables: Conceptual cost estimates and materials and maintenance guidance. Task 8: Project Schedule Deliverables Schedule: January — February Phased Implementation Plan & Schedule: The project team will provide an implementation plan that will outline a phased approach based on funding availability, future funding possibilities, and priorities identified by the City, the Destination Stewardship Committee, and the public. Deliverables: Phased implementation plan & schedule. 27 •11• City of Seward Wayfinding Signage Design Services City of Homer Walking Audit Gathering and refining information with the client and the public Stakeholder Engagement Approach Scope of Engagement We understand that City Staff and the Destination Stewardship Committee are planning to undertake public engagement, and we will assist where beneficial. Our support will strategically focus on identifying critical data, advising on targeted engagement strategies, and maximizing the efficacy of the outreach. We are fully equipped to scale our involvement to include direct facilitation of community events, site walks, public meetings, and stakeholder work sessions as needed. We have extensive experience in developing public engagement processes, workshops, open houses, and surveys, as well as in facilitating sessions. A core skill we bring is maximizing participants' opportunities to affect project outcomes and delivering communication that confirms people have been heard. Our team lives in these communities, from Juneau to Anchorage, and we understand the frustrations and concerns that come with living in an Alaskan town with a large increase in short- term visitation. We are frequently having the same conversations with these visitors, similar to what locals in Seward must experience. We try to steer and direct visitors to make good choices while enjoying their experience in our communities. We understand the need to hear these voices. Overall, transparency and participation build community trust. A successful process will have enabled participants to find the right way to contribute their knowledge, whether online surveys, drop -in meetings, focus groups, or walking audits. Value Added While we are prepared to pivot to a more hands- on facilitation role if requested, our primary goal is ensuring Seward's unique local knowledge shapes the final design. Wayfinding projects inherently require community buy -in; engaging Seward's residents builds local consensus and ensures the final signage system authentically reflects the town's identity. Specific to this project, community engagement will help to: Identify Real -World Bottlenecks. Locals know where tourists get confused, where locals get frustrated, and where everyone wants to go at the end of the day. Tapping into this front-line knowledge ensures wayfinding systems actually solve real navigation issues. Optimize Tourism Revenue Distribution. Engaging local business owners helps to confirm routes that encourage the tourists to explore all of Seward. This includes the historic downtown, the interpretive history, and places where tourists can go to reorient themselves or find local information. Mitigate Safety and Congestion Conflicts. Locals can help identify specific locations where there are safety concerns or vehicle/visitor conflicts and congestion points. They can help us understand the things that visitors do currently that are cause for concern and can be helped with additional orientation or information signage. •1 2• 28 Our Engagement Strategies Step is Listen and Discover A successful wayfinding system relies on deep listening before a concept is considered. Our approach begins by giving the community, stakeholders, and business owners an open platform to share localized knowledge, frustrations, and aspirations. We establish a transparent baseline by hosting dedicated community listening sessions with interactive engagement materials. This space ensures participants know their insights are being recorded and valued. By prioritizing listening at the outset, we extract the important data of experience needed to develop a navigational network that showcases Seward's identity and addresses real -world traffic, pedestrian, and congestion challenges. Step 2: Co -Design and Refine Once initial data is analyzed, we translate the community's vision into distinct conceptual options. We gather feedback through a dual -track approach: in -person workshops for real-time dialogue with our design team, paired with online interaction to reach broader demographics. Wayfinding is inherently collaborative; we anticipate that the strongest solution is rarely a single, static option but a synthesized hybrid that combines the most successful elements of each concept and reflects public consensus. Step 3: Validate and Finalize The final step in delivering a cohesive, community - backed wayfinding system is verifying the preferred alternative. To secure buy -in and eliminate ambiguity, we transition from digital screens to the physical world. We introduce mockups, material samples, and temporary sign prototypes that stakeholders can see, touch, and experience in real -world lighting and scale. This physical validation phase ensures that the City of Seward, its residents, and the Destination Stewardship Committee can confidently sign off on a final design that is beautiful, functional, and durable. Developing exhibits and tools that the public can use and manipulate to communicate their knowledge and ideas. Confirming that we have understood what we have heard from the public, and refining with them directly. Finalizing and communicating outcomes. City of Seward Wayfinding Signage Design Services 29 •13• n 0 -, 0 0j v v 0- 5 10 LO LO 0 0 0 z to 0 C) 0 •14• Fee Proposal The following fee proposal includes all requirements outlined in the RFP, including travel expenses for the initial site investigations trip and one in -person public meeting. We hope that the detailed task line items provide you with the ability to assess the type and level of service that we have assumed would be needed to successfully deliver your project. Should we be the highest ranking proposal, we look forward to reviewing this fee with you in order to confirm assumptions. This will allow us to modify the scope as needed to better reflect your desired scope. It is important to us that our level of effort (and fee) matches what you need. The RFP states that additional visits or support may be negotiated as desired by the City of Seward. Principal in Charge/ QAQC Project Manager Staff Support Task Task Scope $215 $155 $125 Extended Task 1: Project Initiation 1.1 MTG (virtual): Project Kick -Off Meeting (per RFP) 2 2 0 4 1.2 Finalize Work Plan and Project Schedule 0 3 0 3 1.3 Review Relevant Materials 1 8 0 9 1.4 Travel Time (RFP requested in -person trip) 5 5 0 10 1.5 MTG (in -person): Client Team 2 2 0 1.6 Site Investigations 6 6 0 12 1.7 Task Documentation (Including Project Goals and Priorities) 2 8 0 10 1.8 MTG (virtual): Bi-Weekly Meetings (12 ©1hr each) (project duration) 4 12 6 22 1.9 Project Administration/Management 2 24 0 26 Task Total Labor Hours Task Total Labor Fee 24 70 6 100 $5,160.00 $10,850.00 $750.00 $16,760.00 Expenses $1,200.00 Task Total Fee $17,960.00 Task 2: Existing Conditions and Site Analysis 2.1 Review and Compile Background Data 0 8 0 8 2.2 Existing Conditions and Site Analysis Document 2 24 8 34 Task Total Labor Hours Task Total Labor Fee 2 32 8 42 $430.00 $4,960.00 $1,000.00 $6,390.00 Task Total Fee $6,390.00 Task 3: Stakeholder and Public Engagement 3.1 Stakeholder and Public Engagement Support 6 16 0 22 3.2 Meeting Materials (for one in -person public meeting) 1 12 8 21 3.3 Travel Time (RFP requested in -person) 5 5 0 10 3.4 MTG (in -person): Public Meeting 4 4 0 8 Task Total Labor Hours Task Total Labor Fee 16 37 8 61 $3,440.00 $5,735.00 $1,000.00 $10,175.00 Expenses $1,200.00 Task Total Fee $11,375.00 Task 4: Wayfinding Strategy and System Plan 4.1 Wayfinding Location Plan (Programming and Locations) 2 20 8 30 Task Total Labor Hours Task Total Labor Fee 2 20 8 30 $430.00 $3,100.00 $1,000.00 $4,530.00 Task Total Fee $4,530.00 30 Principal in Charge/ QAQC Project Manager Staff Support Task Task Scope $215 $155 $125 Extended Task 5: Conceptual Design 5.1 Develop Sign Design Alternatives 2 24 8 34 5.2 Develop Graphic Design Alternatives 2 8 24 34 5.3 Develop Graphic Map for Use on Panels 1 4 16 21 5.4 Collect Materials and Samples 0 2 4 6 5.5 MTG (virtual): Present Design Alternative Concepts 2 2 2 6 5.6 Finalize Preferred Design Alternatives 2 12 16 30 Task Total Labor Hours Task Total Labor Fee 9 52 70 131 $1,935.00 $8,060.00 $8,750.00 $18,745.00 Task Total Fee $18,745.00 Task 6: Final Design and Documentation 6.1 65% Design Package (incl. sign plans, details, specifications) 2 32 8 42 6.2 95% Design Package (incl. sign plans, details, specifications) 2 32 12 46 6.3 Final Design Package 1 12 8 21 Task Total Labor Hours Task Total Labor Fee 5 76 28 109 $1,075.00 $11,780.00 $3,500.00 $16,355.00 Task Total Fee $16,355.00 Task 7: Cost Estimates and Implementation Guidance 7.1 Conceptual Cost Estimates 2 4 8 14 7.2 Materials and Maintenance Guidance 2 8 0 10 Task Total Labor Hours Task Total Labor Fee 4 12 8 24 $860.00 $1,860.00 $1,000.00 $3,720.00 Task Total Fee $3,720.00 Task 8: Project Schedule Deliverables 8.1 Project Schedule included within Task 1 and Methodology 0 0 0 0 8.2 Phasing and Implementation Plan 1 4 0 5 Task Total Labor Hours Task Total Labor Fee 1 4 0 5 $215.00 $620.00 $0.00 $835.00 Task Total Fee $835.00 Planning Services Task Total Labor Hours Task Total Labor Fee 63 303 136 502 $13,545.00 $46,965.00 $17,000.00 $77,510.00 Fee Proposal Expense Totals Expense Total $2,400.00 Fee Proposal Grand Total Grand Total Fee $79,910.00 0 to 0) v 0 Q .< La hu5cu to CD ro cn z 31 •15• Seward Identity Guide ALASKA WHERE MOUNTAINS, ICE & OCEAN MEET 2019 BRAND IDENTITY GUIDE TABLE OF CONTENTS 03 BRAND STRATEGY os LOGOTYPES 06 LOGO SPECIFICATIONS 07 TYPOGRAPHY os BRAND COLORS io PHOTGRAPHY DESTINATION BRAND STORY Welcome to a breathtaking land shaped by glaciers, nestled between mountains and the ocean. This is the ancestral homeland of the Sugpiaq people and the gateway to the spectacular Kenai Fjords. Explorers and pioneers have been drawn to Resurrection Bay since Alexander Baranov first sought refuge here from a storm in 1792. Since then, adventurous travelers have made the journey to Seward to hike our stunning trails, experience our abundant wildlife, paddle and fish our vibrant waters, and explore our historic community. POSITIONING & BRAND PROMISE Whether you're pursuing a rejuvenating escape from urban life, creating lasting memories with your family, or embarking on a rugged backcountry adventure, Seward is an ideal basecamp for your Alaska adventure. As a mountain town, a coastal fishing village, and the gateway to Kenai Fjords National Park, Seward is a world -class destination for people seeking meaningful connections with nature. Even in Alaska, it's rare to find this kind of pristine wilderness and abundant wildlife on the road system. You'll quickly come to understand why Seward is a favorite playground for many Alaskans as well as visitors from around the world. BRAND PERSONALITY • Authentic • Accessible • Adventuresome • Rugged • Proud • Helpful • Charming • Historical • Not over -commercialized • Strong sense of community • Casual and relaxed • Fun -loving • Creative • Self-reliant TARGET AUDIENCES & KEY MESSAGES Family Vacationers Sarah and James want to bring their family on an exciting trip where they can make lasting memories. Seward is the best destination in Alaska for folks with limited time and a big wish list. A variety of extraordinary experiences are available for an action -packed, fun -filled vacation for everyone. Independent Travelers Lori is planning a rememberable getaway with loved ones. Seward has a variety of excellent experiences and ways to recharge Accessible, interesting and friendly, Seward is a charming place to explore and spend time with friends and family. Adventure Travelers Tyler is looking for something new and challenging: adventure in the wilderness. Seward offers access to captivating, off the beaten path experiences in the rugged, wild beauty of Alaska. Find yourself and inspire others while connecting with the epic landscape and natural wilderness. LOGOTYPES (vI) S actircl ALASKA WHERE MOUNTAINS, ICE & OCEAN MEET COMBINATION IDENTITY MARK spa ALASKA WORDMARK PICTORAL MARK sVISITMair PROGRAM WORDMARK CHAMBER ORGANIZATION WORDMARK SEWARD BRAND IDENTIWGUIDE 15 Use black marks on white or very light-colored backgrounds. Use white marks on busy or full - color backgrounds. Use color versions of marks on white backgrounds. D0 NOT use identity marks in colors outside of brand primary and accent color schemes. D0 NOT re -size or stretch marks vertically or horizontally outside of these standard proportions. D0 NOT rotate, reflect, sheer or flip marks in any way. Use all marks w/ minimum .25 in of surrounding white space. Spa ALASKA @ 25% (0.29 in x 0.59 in) Minimum size use of wordmarks (only). For reference: 'ALASKA" in Gill Sans Light @ 7.5 pt w/ optical kerning and tracking at 180. .915 in LOGOTYPE SPECIFICATIONS (vI) 1.35 in I Pictoral mark MAUI-40 ALASKA WHERE MOUNTAINS, ICE & OCEAN MEET L_ II Spa ALASKA @ 35% (0.82 in x 0.64) Minimum size for use of wordmarks with pictoral mark. For reference: 'ALASKA" in Gill Sans Light @ 10.5 pt w/ optical kerning and tracking at 180. 1.25 in 2 in 2.5 in 12.295 in I Wordmark (only) 12.5 in I Combination mark (w/ pictoral mark and tagline) 3 in I Use all marks w/ min .25 in of surrounding white space. sMani ALASKA WHERE MOUNTAINS, ICE & OCEAN MEET @ 50% (1.25 in x I in) Minimum size for use of combination mark with tagline. For reference: Tagline in Gill Sans Regular @ 4.5 pt w/ optical kerning and tracking at 25. III maul ALASKA WHERE MOUNTAINS, ICE & OCEAN MEET @ 75% (2 in x 1.65 in) Appropriate size for use on print publications, website, apparel. For reference: Tagline in Gill Sans Regular @ 6.8 pt w/ optical kerning and tracking at 25. SEWARD BRAND IDENTIMGUIDE 16 TYPOGRAPHY Orruiviikm Script 413Cf EFGi1IKLMNOPQRSTUUWXYZ abcclutgki,kti wipgrOwwwwly2 01234567890!@$X Organika Script should be used and modified with care and precision by designers creating new logo lock -ups. GILL SANS LIGHT ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!©$% For body text and long copy, use Gill Sans Light © I Opt, with 12pt leading, optical kerning and tracking © 25. GILL SANS SEMIBOLD ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@$% For headers, etc., use Gill Sans SemiBold in all -caps © max 12pt w/ 14.4 leading, optical kerning and tracking © 100. Adobe Caslon Pro Semibold Italic ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@$% Use Adobe Caslon Pro Semibold Italic (in sentance case) for captions, call -outs, sub -heads, etc., © I Opt w/ 12pt leading, optical kerning and tracking © 25. Organika is a decorative, hand -drawn type family of six fonts, including upright and italic brush script, sans and serif fonts. Charming imperfections and variations, uneven edges, loose forms and bouncing letters give Organika a handmade, friendly and casual feeling. Organika Script paired with Gill Sans are the two fonts that make up the Seward, Alaska, Visit Seward and Seward Chamber logo lock -ups. Gill Sans is a sans -serif typeface designed by Eric Gill and released by British foundry Monotype from 1928 onwards. Gill Sans has influenced many other typefaces and helped to define a genre of sans -serif humanist fonts designed to evoke personality and warmth. Clean, modern and classic, Gill Sans is both simple and beautiful. Highly readable, open and elegant, Gill Sans pairs perfectly with organic handmade fonts and old-style serifs. Adobe Fonts includes this family for both desktop and web use. A TrueType release of the font is available bundled with many Mac and Windows products. Acceptable web substitutes that share the same humanist and modern style include Open Sans, Cabin, Source Sans Pro and Lato. Montserrat can be substituted when needed for all -caps headers, footers, call -outs and taglines. William Caslon's First typefaces from 1772 were based on seventeenth -century Dutch designs. Highly popular in Colonial America, the first printings of the American Declaration of Independence and the Constitution were set in Caslon. A typographic powerhouse, Caslon remains in wide -use to this day and is considered a standard for typsetters and printers. This classic, highly-versitile old-style serif is suited for text in sizes ranging from 6- to I4-point, and makes a great choice for magazines, journals, book publishing, and corporate communications. Adobe Fonts includes this family for both desktop and web use. SEWARD BRAND IDENTIMGUIDE 17 PRIMARY BRAND COLORS Where mountains, ice and ocean meet. Shades of deep blue, green and gray are the colors of Seward, of Kenai Fjords and the Chugach Mountains, Resurrection Bay and Harding Icefield. They are the colors of the wild, natural beauty, of life in this place we call home. ALICE BLUE RBG 17 44 86 CYMK 8949066 HEX #112c56 PANTONE 20-0145 TPM GRAY SHALE RBG 112 125 123 CYMK 15 0 1 158 HEX #707d7b PANTONE 2463 U TIDEWATER ICE RBG 145 187 193 CYMK 4413022 HEX #9lbbcl PANTONE 123-3 C MIDNIGHT FOREST RBG 0 50 51 CYMK 92 58 64 60 HEX #003233 PANTONE 20-0162 TPM The ocean and the sky. Fourth of July, harbor docks, catch of the day. A dark, navy blue with depth. Moutain peaks and river beds. A cool and neutral shade. Calving glaciers and floating ice. A steely gray blue. Spruce, fir and hemlock hug valley floors and climb the mountainsides. Deep, dark - blue -green. OCEAN FJORD Where mountains emerge from the sea. RBG 51 102 102 CYMK 82 44 53 22 HEX #336666 PANTONE 19-5217 TPG A vigorous blue-green gray. SEWARD BRAND IDENTITYJGUIDE 18 SECONDARY/ACCENT BRAND COLORS These fun accent colors celebrate the natural beauty and variety of experiences Seward has to offer all -year-round. 7 AUTUMN SUN RBG 228 144 100 CYMK 0 37 56 11 HEX #e49064 PANTONE 16-1338 TPG SPRING TRAIL RBG 220 237 193 CYMK 14 0 0 30 HEX #dcedcl PANTONE P 154-2 U WINTER SHADOWS RBG 56 50 72 CYMK 50501571 HEX #383248 PANTONE 2380 CP SUMMER SKIES RBG 74 175 188 CYMK 70 0 20 0 HEX #4aafbc PANTONE 7710 UP FIREWEED RBG 160 19 89 CYMK 0884437 HEX #a01359 PANTONE P 74-8 C WHITE RBG 255 255 255 CYMK0000 HEX #ffffff Warm and bright. A perfect complement to a maritime pallate. Reminicent of fresh salmon, sea kayaking and beach combing. Celebrate new growth and seasonal transformation. Brings to mind fiddleheads and alpine hikes. Friendly and vibrant. Cool and intriguing. Evocative of mountain shadows and shorter days. Inspirational, creative, bold. Blue -bird skies and shimmering glaciers are beckoning. Ocean or icefield, sunglasses are a must. Swaths of magenta blossoms saturate the lush green landscape every summer, and set it ablaze every fall. Energetic, passionate and warm. BLACK RBG 0 0 0 CYMK 000100 HEX #000000 SEWARD BRAND IDENTIV GUIDE 1 9 As much as possible, use photography shot locally and available with permission directly from photographer. Image content should reflect brand values, including environmental stewardship, appreciation of natural beauty, valuing diversity, and supporting our community. PHOTOGRAPHY GUIDELINES To convey the magic of Seward and the surrounding natural beauty, use images of sweeping landscapes and awe-inspiring points of view. Use images edge -to -edge (or margin -to - margin) whenever possible. Avoid tall, narrow images, and dividing page -space vertically. DIGITAL FILE Vector files (Al, .EPS, .SVG) are ideal for printed material. They are resolution independent and can be scaled to any size without loss of quality; however they require specific software to edit, and often times, to even place into a document. They are best used by experienced designers with appropriate software, like Adobe Illustrator or InDesign. Unique close-ups and vignettes can be used occasionally. Active images of real people having and sharing memorable experiences are preferred over static or still-life shots. For example: DO USE image of family fishing on the Bay. DON'T USE image of fish hanging on scale. USE GUIDELINES Raster image files (.PNG, .JPEG) are flexible in their usage, and are compatible with almost all software or web interfaces. PNG's are pefect to use on colored backgrounds, as they preserve transparency settings and can be placed without a white background or box around the image. These images are at a set resolution, so if they are scaled up in size, they will degrade in quality. SEWARD BRAND IDENTIT4UIDE 1 10