HomeMy WebLinkAboutRes2006-137
(REVISED/LA YDOWN)
Sponsored by: Clerk
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CITY OF SEWARD, ALASKA
RESOLUTION 2006-137
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SEWARD,
ALASKA, AUTHORIZING A CONTRACT THROUGH DECEMBER 31,
2007, WITH ALASKA NEWSPAPERS, INC. FOR DISPLAY ADVERTISING
IN THE SEWARD PHOENIX LOG AT A FLAT RATE OF $322.50 PER
WEEK
WHEREAS, the City Clerk's Office produces, on a weekly basis, display advertisements
announcing City of Seward meetings which are required by law; and
WHEREAS, these ads are usually produced in the Seward Phoenix Log under the section
known as the "City Calendar"; and
WHEREAS, the City's contract for advertising in The Seward Phoenix Log expires on
December 31, 2006; and
WHEREAS, The Seward Phoenix Log has provided advertising services in the past and has
given the City a measure of flexibility in meeting deadlines in order to guarantee that advertising
occurs during established code-required, and Alaska Open Meeting Law time frames; and
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WHEREAS, in 2006, the agreement with Alaska Newspapers, Inc. obligated the City to
advertise a minimum of 40 column inches, at $8.60 per column inch, and guaranteed a more
favorable rate if the City purchased additional space; and
WHEREAS, since the City uses on the average 40 column inches per week, this minimum
requirement has been dropped; and
WHEREAS, negotiations were made with both Alaska Newspapers Inc. and the Peninsula
section of the Alaska Daily News, the only papers considered of local circulation; and
WHEREAS, both were competitive in pricing quotes; and
WHEREAS, although rates for 2007 will increase considerably, Alaska Newspapers Inc
have agreed to a flat rate of$322.50 per week to stay competitive and keep the city's business; and
WHEREAS, it is in the public interest to publish the bulk of the City's ads in a local
newspaper, and The Seward Phoenix Log is currently the only regularly published newspaper with an
office in the City of Seward.
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY
..... OF SEWARD, ALASKA, that:
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CITY OF SEWARD, ALASKA
RESOLUTION 2006-137
Section 1. After competitive negotiations with both papers considered oflocal circulation, it
is in the public interest to approve a contract for advertising with Alaska Newspapers Inc. without
full utilization of city bid procedures.
Section 2. The City is authorized to sign an advertiser's agreement with Alaska Newspapers
Inc. for a flat rate of$322.50 per week for the period January 1, 2007, through December 31,2007,
with funding taken from advertising account 101-1110-5120.
Section 3. This resolution shall take effect immediately upon its adoption.
PASSED AND APPROVED by the City Council of the City of Seward, Alaska, this 11 th
day of December, 2006.
THE CITY OF SEWARD, ALASKA
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Vanta Shafer, Mayor
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AYES:
NOES:
ABSENT:
ABSTAIN:
Dunham, Valdatta, Bardarson, Thomas, Amberg, Shafer
None
Schafer
None
ATTEST:
(City Seal)
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Agenda Statement
Meeting Date: December 11, 2006
From: Jean Lewis, City Clerk
Agenda Item: Annual contract for advertising with Alaska
Newspapers Inc.
BACKGROUND & JUSTIFICATION:
Alaska Newspapers Inc. provided a new advertising agreement and contract for this coming year.
This obligates the City to advertise from January 1, 2007 to May 1, 2007 at $10 per column inch and
$12.00 per column inch from May 1, 2007 through the remainder of the year. At $8.60 per column
inch the city paid just under $20,000 per year for advertising. We have budgeted $25,000 for 2007
advertising.
Past synopsis:
The rate per column inch was $7.31 for the years 2001 and 2002.
The rate increased by 22 cents for the year 2003 to $7.53 per column inch.
The rate for 2005 was $8.60 per column inch.
The rate remained $8.60 per column inch for 2006, with an addition of column inches from 35 to 40.
The rate will increase to $10.00 per column from January 1, 2007 to May 1, 2007, and increase again
to $12.00 per column inch beginning May 1, 2007 through the remainder of the year. We will not be
held to a minimum number of inches anymore.
Per our city code, the city must advertise in a paper of local circulation, or “newspaper of the city.”
That would really only leave the Phoenix Log and possibly the Alaska Daily News. Inquiries to the
Alaska Daily News last year indicated that the rate charged by Alaska Newspapers Inc. was a
Inquiries to the Alaska Daily News this year appear to be really close to the rates
favorable rate.
listed here. If the Alaska Daily News is to be considered, you will have to weigh how you feel
the public will react if we move the advertising. At press time, am still waiting on more
information from the Alaska Daily News. If I receive it, I will produce it as a laydown.
Please note the terms of this contract have always given the Alaska Newspapers Inc. the right to
amend this agreement upon 30 days notice in writing. The City at that time could accept the new
rates or terminate the contract.
CONSISTENCY CHECKLIST: Where applicable, this agenda statement is consistent with the
Seward City Code, Charter, Comprehensive Plans, Land Use Plans, Strategic Plan and City Council
Rules of Procedures.
Other: _______________________________________________________________________
FISCAL NOTE:
The City is authorized to spend up to $25,000 in order to display the city calendar with funding
coming from account 101-1110-5120. An estimate of this new rate comes to at least $23,600
annually.
Finance ___________________
_______________________________________________________________
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RECOMMENDATION:
Council approve Resolution 2006-137, and authorize the City to sign a contract with Alaska
Newspapers Inc. for the period January 1, 2007 through December 31, 2007 at a rate of $10.00 -
$12.00 per column inch.