HomeMy WebLinkAbout02112019 City Council Laydown - City Marketing BudgetMarketing & City Contract Seward Chamber of Commerce, CVB
Promotion
2019
50% 2017 bed tax $260,454.00 City of Seward Marketing
Communications Manager $50,000.00 Project Manager on all Collateral ~ Print & Electronic
Print and Web Advertising
Social Media Campaigns $2,000.00 FaceBook, Social Media Campaigns
$18,000.00 Graphics/Production Seward.com
$12,500.00 Seward Guide Distribution, Postage, Freight
$5,000.00 Bells Travel Guide, Alaska Channel
$6,000.00 KPTMC, ATIA, Milepost, Alaska Magazine, JBER Guide
$3,500.00 Buy-in Alaska State Map
$47,000.00
Trade Shows/Forums
$7,200.00 Pacific Marine Expo, Advertising, Give-aways
$6,000.00 San Francisco Adventure Travel Show
$2,700.00 Great Alaska Sportsmans Show
$15,900.00
Media Support $3,500.00 Media Support/Journalist trips to Seward
$3,500.00
EcDev Programs & Services $25,000.00 Blue Pipeline Incubator Manager/SDBC Adviser
$600.00 Alaska Business Week Scholarship
$2,000.00 Chamber Open House/ FAM Tour
$1,500.00 Social Media Workshops: Members
$1,000.00 Alaska Start Up Week
$8,250.00 Seward Economic Growth Plan
$38,350.00
Conferences $1,900.00 Alaska State Chamber Conference
$1,950.00 ATIA Fall Conference
$600.00 KPEDD Industry Outlook Forum
$4,000.00 Board of Fish (Seward 2019) - Other?
$8,450.00
Event Promotion
$12,500.00 MMR & July 4th Advertising, includes event guide
$15,000.00 Salmon Derby Advertising, includes radio & brochure
$10,000.00 June Event Advertising, radio & brochure
$4,000.00 Support to Community Events - Mermaid Festival, AVTEC 50th
$3,000.00 Volunteer Support
$4,000.00 Winter Promotions - Winter Video, Winter W eekends
$48,500.00
Visitor Center Operations $48,754.00 Staffing, Utilities, Building, IT, Restrooms,
Grounds & Building Maintenance
$48,754.00
$260,454.00 Total City Marketing Plan 2019