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HomeMy WebLinkAbout08262019 City Council Work Session Laydown - Presentation by Chamber of Commerce IIIIIIIU u000i IIIIIIIU moon o j f CHAMBER ut Our Tca*wIlf;;;;;;;; III Ilf;;;; III II Ilf;;; III III 0 lf IIM II Ilf;;;;;;;;III III 1, a r h Cindy Clock Jen Leahy Aisha Bouziane Kris Harris Executive Director Communications Director Membership Director Membership &Visitor Center Coordinator • Full-time salaried • Full-time salaried . Full-time salaried • Full-time hourly • Reports to Board • Reports to ED • Focuses on Destination • Reports to ED • Reports to ED • Member Advocacy & • Membership Sales & Leads Marketing Education Generation j f CHAMBER Carole Tallman PRESIDENT Melissa Schutter ur Wd VICE PRESIDENT Von Terry TREASURER Nicola M urawsky Shelly Shank Brenda Ballou Geri Nipp Stephanie Millane Scott Reierson j f CHAMBER To promote and support our members in maintaininga di versified econom and y positive business and living environment in the Greater Seward Area. Pr"&& Cooperative �- Friendly �- Proud Open to Diverse Opinions V t CHAMBER Reasonable economic growth through a friendly (organically structured government) ViA" business development climate and through affordable clean energy, adequate technology infrastructure, affordable housing, a vibrant core business di strict, and with educational and recreational opportunities that result in a great quality of life for all generations. °'lI j� f CHAMBER The Seward Chamber of Commerce, CVB is a voluntary partnership of the business community, uniting the efforts of business, industry and individuals to ensure a strong economy for the region. We represent and promote the area's business sector and encourage business investment and economic development, broadening the tax base and providing employment opportunities. 0 r"biz4w"t 2 019-2 0 2 0 BOARD OF )II ECTOPS CITY OF SEWARlD ------------------------------- ------------------- MARKETI EXECUTIVE MMITEE COMMITEE CO,MMITE NG FINANCE EXECUTIVE C COM TI -F OE DIRE TOR Nk 76 tlf Ik / j , Qp Q MEMBERSHIP CHAMBER EVENTS 1W 0 L.............................................................................. -A 0 • V& - Led by Tourism Director Led by Membership Director • Led by Executive Director G • Supported by Event Advisory eal Advocacy Committees Destination Management Networking Destination Marketing education Seward Halibut 70' urnanzent Visitor Services Lead Generation Mount Marathon Race Seward Silver Salmon Derby Funded by Membership Dues& Events Revenue • Led by Incubator Manager Funded by City Marketing Contract&Ad Sales Reports to Chamber Board, City of min Seward, SBDC & RSFA IIIIIIIIIIIII0111 IIIIIIII IIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIA II'' sf3S �10110 � IIIIIIIIIII IIIIIIIIIIIIII IIIIII III plllllllllllllll : COIMIMIEIRCIER IIIIIIIII I( m•u � � I ........... ............ ............... ............ A! ... ........... r ' AM ................ .......... ............ .......... I G .............. - VOCACY IIIIIIIIIII S - _ u U CAI 1 10 -114- Hill! IN Em fYp m m n GiiG / �FS S as toss Employees % r Lodging ........ Local Services 27% ' � 25 Food & Beverage 7% Transportation Services Excursions & Activities 6% 29% Information Services Representing our members on the issues that affect their businesses at the municipal , borough , state and federal level . Member c,- Bulletins Legislative Action Alerts City Council Representation o Connecting members with other community business leaders and resources, and fostering cooperative opportunities. %Gi�aiorrrrr Member-driven curriculum of business skills and marketing training to help members grow their businesses. Quarterly . d , . WorkshopsLocally- Hosted Guest Speahers m Educational Seminars Online .. .. rg Inn Targeted lead generation and referral tracking (regardless of industry) . Dedicated Bir„:fer Business Directory Listing 'Year Around Leads F3R f rruL / Through Visit Seward members enjoy representation online at seward .com , at regional and national travel & trade conventions, in the annual Seward Destination Guide , and rack-card display at the Seward Visitor Center. uuuuuuuuuuuuuu v � 1p uuuuuuiiuuuum juiuuuuuuuuuumhuu + � um IIIIIIIIIIIIIIIIIII � � / uulin���` n. � , III IIIIIIII II +��r uuuuuuu, ,. �, ii , , R,et,.._��S�;.s . IIIIIIIIIIIII I� a"' a ""' kt , A L h r: b e -,;J U 14 EAU A �,,`, PaTL. �-� Yuk6'n' JASPER Lofoten �I�IIIIiuIIIV�Vu�u,�. ....� gg p d IVA Ilia VISIT B�H C1UMBIA �attlle COPENHAGEN AN I t r idam visit 'wide n INTERNATIONAL / / /..... / / / IIIIIIIIIIIIIIIIIIIIIi �I���IL. / / /// a i ncom e. 14 liidlu rlu i / 45 / ret i , ed ©r se`­ d !% / / ' / ' / /22/ c h I I d ren i r// l h{.� u /, /,/ / // / /ii� / //ri, .lee 66/ co R io nW e estern � / / 5' t e US 23 i /ice ,,,. of , � � .%% adw stern.. US (26%) ,//% / �oP � � SEWARD BED TAX COLLECTED $600,000 $450,000 immmi�oimmimmimmimmminlumi���10�10�minlumimmimmimm. $300,000 mmmm ' moi000i000000mmmmoi000i000000iimimmmumm000000 $ 150,000 OZOO r � LOCAL BED TAX RATES MARKET SHARE Anchorage � �������������III 54% Fairbanks i 17% Juneau � � 61% Valdez 4% Mat-Su Gi 9/ Seward MEN= 23% Homer 0% 9% 1 • ,�, 0 r r I 1"' h i fr I I 11� a 1 I �r '1 I 71I. 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Number of Kids 0 shale Migration-April Thank the Troops,- May Travel Month Iona,i Harbor Openft&Mermaid Fe t:iva@ May Travel Year 2019 V Haiibut Tournament...ju ne July Fourth Festivall-,ju lly Destination Travel Guide Mt.Marathon Race jluiy Yes! Mail me my FREE destination guide! ihipr SMirnnn r prh,u,-Au . e; J r r a, / r , 1 / / r / / r I r ! r // I ; r r / i/ / n 1 y � � "fib / �xvf• fi ",Wrwmm(ww rah J JJ < P^ v II T �.p_ Y M,WY,��v• i., �iIV'i III I �' d Of mitt r / 27 ;���; o... ����'" �4i � I�ujl�l�V ail I�i8 I�IIi I�Y�� �I�it� ';,�� i✓,!�ra/��'uiuU 5 �. ," h I (I 'f yl� / � V a �� wNViDDiNoirmro / r �w u ' r AdventuirOUS 1eirs I nake the jAuiri"ey t Seward to hike our, rO UlYI'uY`ug ��Y l utilli�rSu miii tR'a:Nlf'sn expeIUIIU.II""Nce ou„IIII" rUbIL,VN"pdU.kll"11t fllid IIfwaters, w, "� � Ir�auull�:� ir��r� �u�l�u u.�ir ii�`uw!�a�u"��:� ��w;�����„ u������ w�� lllue ouir IhMor"ue a::op'nmunifty. JOirl LIS oin youir awsw n askain adveirituire airild Veairn why we say, ME N i d / I / rr r i f / l /l r r � ,/ 1/ l v. ,.,i ,,,,. / ,, / 1. !/ /. ✓r/ l f f r I / l/ r / / I � r � y 77 r„ TF///� r All ji/r/Porl I I )f0 / n. 10411 IN a o rrrrr.... iry mi lr r / � I( l � I J /J , 1 /J I J /I / J y J (1 J J J J J J l� , � r i i / / Jr i / / / i G , (I r rrr r / 1 1 1 / / r / / I � , I I r / � I J / r J i i a i / / r � r» r J f i / i 1� I / I J i / f / / , J� � ���1➢DYE V, y ,er,.nNSriMff'01� • The return on investment on tourism promotion has been proven many times over. • Limited or no help available from state and regional partners. • Destinations that make the mistake of slashing marketing investments take years to rebound. ; CN "���G4�' k�d@�e�v ja ���� � . 111111111111111111111111111111111111�������������, . ��� �����������,����iii��i����������lllllllllllllllll����������������������� „ . ;��� �� �� ���� j s� , , � . , < , ; , ` \ Y , r � / ° \ . ; : \ :/ / \/ ` : , � � . . a a : . a 2� . � � � t ! / i ( \ / Z : \ </ :/ ' : § : : \ > ° < ! . ! f j > � \ , : > , : , . „ z . ! , , / ƒ � , � � � � , , � , , . . , . ! ! � ¥ � / * , , ! � , ! , * � � w , # � ! � � ! ! ! ! . . , e 1.......... IFo � � / G rr r� / rr is ii f r � , a k r / k / e % / / / / / / / / � 1t f , / / / / r IsAfl / / / r Y� / r / r / ri r k l' ti r / t' / / l 1 � � l 1 /1/ � r l l 1 / 1 MARKETING DEMAND MANAGING SUPPLY • Oversight of tourism demand Monitoring consumption of resources and infrastructure use • Designing products and services • Local asset management • Growing tourism markers • Managing stakeholder input and local citizen needs %a I IIII t �I • A high risk of climate change impacts • A fast-growing middle class • High economic dependence on tourism • Local government with a low ability to manage tourism growth / / 1 � / 1 / i J r// / i J � r i i i J J i i J J / / // 1 / O . r // ljjjjj f����i oo//sr'9N1N,aW�i��(fd�N1JPNNJWJ'+�'f}f9P,NN!W%rA!N1Ull�1p�u�U I�(N ifs V!4 /�i�n�a%/l���%/oHi�rrfrvillli// +rI,IIdufirr • New, holistic accounting systems • New skills and cross-sector collaboration • Financing mechanisms f i r i u • Destination Stewardship • Community Alignment • Digital Conversion VISIT SEWARD ' S PRIORITIES FOR THE 2020 - 2024 MARKETING CONTRACT < » < � f ; Q § ` ^ ; ^ ` 2 � ; ` ; I ! ^ y ` / , ^ + ■ G | a ^ . © ~ # « ■ ■ ! $ _ . ; _ , _ � 6 , 1 + ^ ^ a a ^ $ ^ ^ . @ 1 a ! a , . a ® IIIIIIIIU u000i IIIIIIIU I � � moon o