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HomeMy WebLinkAbout02072024 PACAB Laydown - Commerce Marketing Report Cf-(AMS - �F �vMMY, -yam 2/7/2024 smw4 C"*kr 4 2024 Marketing Strategy PACAB Report w 1 WHAT DOES THE CHAMBER DO WITH THE CONTRACT FUNDS? I SEWARD CHAMBER OF COMMERCE'S sera STAFFING SEWARDVISRORtENTER Marketing Contract CHAMBER � � � � °�nM..Me° M. .a»,.a�d.ne4...we« rd..wry,.onwed ew»we.pw�eceemdmier aawA euenvry..won b.^pIN^wm mde.mii+lemaivn .IMewmeM.Pwf'MremiF .Gw1bmMdMrro4e.roniM robcdb.e:mnn Through our contract with the city of Seward,the Seward Chamber of Commerce works as a destination marketing organization(DMO), directly supporting the community vision, values,and strategic priorities detailed in Seward's sEvnRncoM sEwAtovurtoaowDe comprehensive plan.Our small team operates the Visitor Information Center and is responsible for promoting the entire wvnfwarvlogade mn.m dre°lauhanneN community to key markets worldwide with Seward.com,the Seward Visitor Guide,and other outlets. ii11i w000°•r«w��k The chamber funds specific marketing and development activities.No other public dollars are used to promote Seward or o--• to run the Visitor Information Center. "�� saw.FwM � Our vision is for tourism of all kind to be a vibrant,responsible component of Seward's economy and sense of place. 2 1 1 � • • Visitor Information Center Harbor Derby Booth Cruise • Terminal Se w��ry �h � C • 1 } L Smi"d Vis4or 4aidc issuu.corn/seward.corn a` -.' ALASKA i J 2/7/2a24 Mari,►,IaAwArt 4WAt, f}ei OU4.4" SMA4 SMVW4 ALASKA ALASKA ,I MARINE INOVSTRV CVIOE HOMETOWN B RELOCATION CUIOE Issas•- �! � i issuu.com/seward.com issuu.com/seward.com 5 Top Pages © Month- $V1,w.,�,•• 2,799 /things-to-do/ a - 3 Z700 /lodging/ 1 L924 /plan-your-visit/visitor-guide/ L663 /things-to-do/tours/day-cruises-and-b... 1,115 !events( 1=1 /things-to-do/attractions/ L095 /restaurants/ SEWARD, AK25 404,505 T 00 !, Active Users 60./0{2'N.1�9A122'W Member • PagLviews Vg Welcome to a breathtaking land shaped by glaciers,nestled Duration between mountains and the ocean. Adventurous travelers journey to Seward to hike stunning trails,experience abundant wildlife,paddle and fish vibrant waters,and to explore our historic community.This is the 0 0 • ancestral homeland of the Alutilq,or Sugpiaq,people,who 6 3 2 j7 j2024 VISIT SEW40 " Visit Seward 6 Lead O Message visitseward Folbwin9- Message L ••• 988 posts 21.2K followers 376 following Seward.Alaska O CCm. Gateway to Alaska's SPeCtaCular Kenai Flords-Follow us to see why 441"kastanshere and tag us Cwvisitseward to share your adventures! d www.seward.com 7 peas*� SEWARD CHAMBER OF COMMERCE&VIS' ■�(tA CENTER ALASKA.ORG k'I GATEWAY w.. TO KENAI FIORDS Advice From the Locals As the glewayto Kenai Here National " Part.Somm rd is an Ideal destWtion far , Awtors seeking m xroar•baed adamtura.This eoaatol community oHem maedibie w huh rimaing.easy ease to gm mre,hikes fs li embaa. wsid,owea Rshing,and a historic shopping district.With so much wriety.merry mmida choose to spend several days exploding this pkmresque town Fs more Information a to requasyou,FREE Ssamod trod guide,..itmrw:ewerd am - aab(9e7)22a8gbl. ; 4MStart out at a.vaffor Ceuta tar maps snd oral trawl Ups balored to your In"d,Than had d"m Fouts Am.Sawamrs;hntormmdn strrrL M ,r W.uniquethom team why'Ak*a S"Ilse'In a stop at am oommwaty m 9eK.• bbmryenA muaum ra*e it.wa—murals around tonvn—them era rasa ""•.""`"'" than two dared—before anioydga reel feemring delamldaload worked ALASKA .. E�Ime Kerns F06 an a amtormbie tour less to ore solving gledors.whole. as Dora puffins.oaers.and mom naaasaga taabsix hour wfthiunga ACTIVITY loom going our further far norm glederacbm,gyouopt for a haa4ay mass. ---- speMawaaemwmarwadry6otGmder Astwr[edi kad:maa!mrorrp GUIDE overlook game a d".more daoma s l—tum may soma up the flooding mrfbldTmd. ^�`••^'°••"••`• t• �t got looked m semwn,halibut.mditk or bngad WM.d ernor Kahane sip At,AWA figay yaw�Uh far dmns and ship me not home lsufood is aw uldmeto i Alake sauwnira.ar viol am Ateda SeatKeCentor.Amdm'a only public ,:7 aquarium and wildtm mhebgRell Wiry A shall along the adlrant waterfront path Is.gaawey to spot marme mammals in am wad � A THE ALASKA MAP w 8 2/7/2024 BELL'S TRAVEL GUIDE BELL'S TRAVEL 2023 Map Book GUIDE 2023 Alaska State Map a. FJORDS NATIONAL PAIRS Sm".�„dua.."'°,aw.a� oJ�e awl apewnnJ pJpq ueny r.,m,e�uWe4r.oae � L�(i Bk" pwM.Jmlm,mlm+�aw+i,�MdJl e�eo�Mtlam�h�m�6x�� 5 � eur�8 - am .. M � , rm.,.u.w.mm�wJM. MurtU4nMwrd.evt� 4 f..d 7`7v _ Seward 9 Demographics Age Income Household 45-64:3rA $15OK-:V3%WAWAj, 1-t:t&1 Total TripsmAx� 65•:te3� $$o-$�141"I 3-5:43a 554,522 Trips 18�,a,t► s�o.mK:>:9x 4:a Avg Length of Stay O 2.3 Days Share of Trips by State California '44884 i Texas '44,502 � z,zx ,3,x zs2x --o.oex Washington 1 1,275,561 Days Florida 150 97,150 ° asex o.exx vosx ,.esx ,.r�lso.evw'sB% z.x osex � osrx ,.ax aax a.Or— o�, Arizona 4187 ern 2y ° OAM aAex p.reK Unique Visitors grg,M °ta g;604 oaex,.arn z % A- 374,988 Visitors egg, �' Georgia 47,978 SOP Oregon 4S."7 DATAFY 10 5 1 � Pacific Marine Expo Seward Chamber of Commerce • Outdoorsman • Alaska Vocational Technical • I ME Alaska RailRoad Seward Boat Harbor a 6 in Gand- r Menardt�nter�s�� apWINTER STARTS HERE r���z•�4,�02� r t HOLIDAYS&SEASONAL FESTIVITIES WINTER ADVENTURES =27— ��•'"f�. yam..=:'� '\��rR\ 1 �ud41 / � �1- ��;�.,� 147:' �r A b..mN+r,.r b b S•urJ' .. h^/L� vt � n t f a}� ;f y"• t �C#s 2j7j2024 2024 Marketing Strategy PACAB Report xs� II 1�,1� VI Y 13 7