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HomeMy WebLinkAbout11292010 City Council Work Session Notes - Library Museum Funding WORK SESSION NOTES ON Q v ,,;9 ) X20 I Purpose: r- Ca fA US useuvA Tv A A Present: Council Members Present: i k alled by: Time Date ****************************************************** / 101jO —7000 tlY olL44/44111 l 036 650 6', 35' os5 &-mi4 ni a, 5/1 C r/t hila 5-ctuod 5A/ i n CO ids r`�- eckj p�.y0,1 - t by GQ1�s 460 1h.cre�,se . S 17,244._ City Council Work Session 11/29/10 Library/Museum Project - Funding Alternatives (1) Annual Additional Operating Costs $ 260,828 (2) Annual Additional Debt Service Costs* (a) ($1.5M plus financing costs) Scenario: $1.932M,25 years,4.5' $ 130,000 (b) ($2.5M plus financing costs) Scenario: $2.932M,25 years,4.5' $ 197,000 (c) ($3:0M plus financing costs) Scenario: $3.432M,25 years,4.5' $ .. 231,000 (d) ($3.5M plus financing costs) , Scenario: $3.932M, 25 years,4.5' $ 264,000 (e) ($3.7M plus financing costs) cenario: $ 132M,25 years,4.5' $ 279,000 (f) ($4.1M plus financing costs) Scenario: $4.532M,25 years,4.5' $ 304,000 *Annual Additional Debt Service Costs(assumes$432,000 bond issue/reserve/capitalized interest costs are included in financing) Seasonal Total Property Tax Sales Tax Bed Tax Sales Tax New Annual Current: 3.12 mills Current: 7% Current 4% April-Sept Costs plus plus plus 7%plus (3) Total Annual Costs New Operating Costs plus$1.932M bond (a) $ 390,828 1.30 0.43 5.50 0.63 New Operating Costs plus$2.932M bond(b) $ 457,828 1.53 0.51 6.45 0.73 New Operating Costs plus$3.432M bond (c) $ 491,828 1.64 0.55 6.93 0.79 New Operating Costs plus$3.932M bond(d) $ 524,828 1.75 0.58 7.39 0.84 New Operating Costs plus$4.132M bond(e) $ 539,828 1.80 0.60 7.60 0.87 New Operating Costs plus$4.532M bond(f) $ 564,828 1.88 0.63 7.96 0.91 Potential Revenue Sources: Property tax- 1 mill property tax($200/yr. $ 300,000 Sales tax- 1.0% $ 900,000 Bed tax- 1% $ 71,000 Seasonal sales tax-1%April- Sept(est) $ 624,000 Seasonal sales tax-0.5%April-Sept(est) $ 312,000 SCLM PROJECT ESTIMATE Original Revised •Proposed C E Balance CONSTRUCTION COST ESTIMATE MAXIMUM ALLOWABLE CONSTRUCTION COST(MACC) $ 7,200,000 $ 7,500,000 $ 7,200,000 DESIGN FEES AND CONSTRUCTION PHASE SERVICES 864,000 $ 864,000 $ 1,095,000 35%DESIGN(14%) 65%DESIGN(21%) 95%/100%DESIGN(38%) BIDDING(2%) CONSTRUCTION(24%) FINAL(1%) ADDITIONAL SERVICES $ 41,000 PROFESSIONAL SERVICES PROJECT MANAGEMENT 288,000 $ 288,000 $ 288,000 PLAN REVIEW/PERMITS/SPECIAL INSPECTION 50,000 $ 50,000 $ 50,000 GEOTECH 40,000 $ 20,000 $ 9,000 OTHER PROJECT COSTS SITE ACQUISITON - SITE PREPARATION(DEMOLITION) - $ 30,000 CMGCDESIGN PHASE SERVICES 50,000 $ 50,000 $ 39,000 REIMBURSABLE EXPENSES 45,000 $ 20,000 $ 20,000 ' FURNITURE,FIXTURES,&EQUIPMENT(FF&E) 220,000 $ 200,000 $ 200,000 EXHIBITS(DESIGN AND CONSTRUCTION) 500,000 $ 250,000 $ 500,000 300 KVA TRANSFORMER - $ 40,000 �� RELOCATION COSTS $ 20,000 SUBTOTAL 9,257,000 9,242,000 9,532,000 C PROJECT CONTINGENCY 740,560 $ 730,000 $ 762,560 TOTAL PROJECT COST ESTIMATE: $ 9,997,560 $ 9,972,000 $ 10,294,560 0^ SCLM PROBABLE FUNDING SOURCES DATE Forecast Currently Availab Comment BUILDING COMMITTEE In hand $200,000 $200,000 STATE GRANT In hand $4,700,000 $4,700,000 CITY BOND 9/1/2011 $2,500,000 may need to bond for more RASMUSON GRANT 'ir\hcl12 $500,000 Commited NEH GRANT 8/1/2012 $600,000 anticipate commitment in Dec MURDOCK GRANT 8/1/2012 $500,000 Need to write LOI ADDITIONAL FUND RAISING 8/1/2012 $500,000 (TOTAL PROJECT $9,500,000 $4,900,000 SCLM Cash Flow Projection $12,000 $10,000 $8'000 - rililil $6,°°° _ ___ rriiiiiiiii $4,000 1 I I - - - 111111111111 $2"°°° rrrrrr11111 111111111 $_ 1. ,,,b<,. � L� CyO,y �y, �ti1�y N \'yN. yp'�1Q'y1�'1J'�1L����pti� �N� t'y��� �Jti�pN o a e ' Q a J > J 0 o e ,b e 0 Q ,S 4(• > J s O << Cl. P. > Q c1 p O > < Q > P, Dec-10 $ 710 $ 4,900 $ 100 $ 10 $ 110 Jan-11 $ 820 $ 4,900 $ 100 $ 10 $ 110 Feb-11 $ 1,040 $ 4,900 $ 100 $ 100 $ 20 $ 220 Mar-11 $ 1,260 $ 4,900 $ 100 $ 100 $ 20 $ 220 Apr-11 $ 1,510 $ 4,900 $ 100 $ 130 $ 20 $ 250 May-11 $ 1,820 $ 4,900 $ 100 $ 190 $ 20 $ 310 Jun-11 $ 2,192 $ 4,900 $ 60 $ 312 $ 372 Jul-11 $ 2,702 $ 4,900 $ 40 $ 470 $ 510 Aug-11 $ 3,363 $ 4,900 $ 60 $ 601 $ 661 Sep-11 $ 4,073 $ 7,400 $2.5m Voter Approved GO Bonds or $ 40 $ 670 $ 710 Oct-11 $ 4,849 $ 7,400 Bridge Financing $ 40 $ 736 $ 776 Nov-11 $ 5,600 $ 7,400 $ 40 $ 711 $ 751 Dec-11 $ 6,337 $ 7,400 $ 40 $ 697 $ 737 Jan-12 $ 7,062 $ 9,600 $2.1m additional Bridge Financing to be repaid by: $ 40 $ 635 $ 50 $ 725 Grant Award Funds($500k Rasmuson,$600K NEH, Feb-12 $ 7,678 $ 9,600 $500K Murdoch,and$500K Capital Campaign) $ 40 $ 526 $ 50 $ 616 Mar-12 $ 8,235 $ 9,600 $ 40 $ 467 $ 50 $ 557 Apr-12 $ 8,722 $ 9,600 $ 40 $ 397 $ 50 $ 487 May-12 $ 9,156 $ 9,600 $ 40 $ 344 $ 50 $ 434 Jun-12 $ 9,520 $ 9,600 $ 40 $ 274 $ 50 $ 364 Jul-12 $ 9,747 $ 9,600 $ 60 $ 117 $ 50 $ 227 City Bridge Funding Repaid By Grant Awards and Aug-12 $ 9,997 $ 9,600 Capital Campaign Funds Secured $ 100 $ 100 $ 50 $ 250 Total $ 9,997 $ 1,920 $ 7,577 $ 500 $ 9,997 Note:All amounts are in thousands Assumes no early materials or site work packages Exhibit construction occurs in 2012 All contingency is expended WORK SESSION AGENDA Topic: Funding the Construction, Maintenance and Operation of the Library/Museum Project Monday, November 29, 2010 1 . Update from the Design Team 2. Fundraising Campaign Discussion 3. All Funding Alternatives Discussed 4. Guidance to the City Manager c6 Com,_ � G ** * id131 MvSeJ Capital Campaign Update tto .4., tf) • 'N By: Chellie Skoog Seward('unuuuuity Librery Museum November 29, 2010 PA.Box 2023 Seward,Alaska 99664 www.Somethi ngForUs.org „ SEWAR l' C ft MM uNITY , ,f,,,,,::,,,,... Q., ,,, . ,_ ,,6 .v ' _.________,,,,_____.__,L P _. .c.,... , ,„ ., ,,,,,,„ ,,, otri MuSeo 4�ASKP ,, Embracing our history, growing by volumes -Library Museum Building Committee 2008 •Design Complete•Constru ion Phase •Augus 12,2012 •Capital..mpaign Launch •SiteDemol '.n GrandO.ening •Construction C.'tractor Selection S Design Developme 0 State Funding Secured •City Funding Committed Schema'c Design 5 Design Tea Selection •Bond Initiative ote �y ° o ' •Project Manager lection + ' •Community Support survey "{ ii # 1 ,1:::711::::.'"7'':{ i.�.*Grant Applications •Ian of Finance •Busine s Plan •Cost Estim.to •Concept •Leadership Gifts ' j •Fea ibility Study ; 11 •Foraker Pre.•velopment Program •Land Acquisition ".s +Alaska C.nmunityFoundation Relati ship 40 Site Selection t, S Stee ng Committee Established 0 1 `Seward Centen ial Legacy Project Preliminary Program/Design G•ncep[ O ('�0 2 0 1 0 2011 1 Community Co sensus2004 0 2005 I 06 2007 �J 2 2002 2003 v v k _,. � j 1 Seward,Alaska has a long history of caring for and using their I = zcommunity library.They also have a colorful history that is I 1 preserved at the Seward Museum.Plans are underway to combine both of these community services to better serve the people of ii Li, Seward. I �� ���Eii:�e����li � � ti I _ _ The Combined Library and Museum is planned as a multi-use -lull IH ...... >a == facility with a variety of year-round activities.The two-story _ If u II II ■ II facility includes the Museum and meeting spaces on the first II g u n r ■ n • floor,and Library on the second floor.Complimentary uses < w iry► iy�_ t •s • throughout the year will include the potential to host a variety of community-based programs. First Floor Museum Second Floor Library Ve,sioo:October,1 2010 �� 4e>r S SWARD COMMUNITY Jofse. itt LIBRARY M U S F U M ..,, __...._.__., „...., / __ _ ,,,...,_,_ _ , { 4,0w. _.,.„c• .„6''ry M%I Project Schedule ii-,AS SIZE COST SITE 16,300 SF CO-LOCATED FACILITY ESTIMATED AT $10 MILLION ADJACENT TO CURRENT LIBRARY 2009 2010 2011 i2012 I1 Site Control/Ownership 1 $1 M+ Leadership Gifts Schematic Design Individuals/Corporations e Complete On-going Construction In-Kind Services I Bridge Funding to Complete Substantial Completion Project Manager Design 100% DesignComplete tete i melooll P RISE Alaska 1 Opening 65%Design Development Contractor's Guaranteed August 12 t I' j Foraker Pre-Development Maximum Price Complete CM/GC Contractor *100th Anniversary Selection City of Seward Incorporation of Seward 6 s $5M G.O. Bonds G.O. Bond Sale Yes Vote'09 CityElection State Funding Grant I *100th Anniversary Begin Construction Alaska as a Territo Architect City Site Demolition n' d ECl/Hyer *100th Anniversary o Grant Applications Iditarod Trail Schematic Design Kick Off s Capitia) Campaign Launch / i I fi } 8 4 PROJECT INFORMATION: FATTY LiNVILLE, CITY OF SEWARD 907.224.4008 PLINVILLE@CITYOFSEWARD.NET WWW.SOMETHINGFORUS.ORG SEWARD COMMUNITY LIBRARY MUSEUM "Embracing our history, growing by volumes " Seward, Alaska has a long history of caring for and using its community library. Seward's colorful history is preserved at the Seward Museum. Plans are underway to combine these community services in a new multi-use facility to better serve the Seward Community. The new facility would include public space that will host a variety of community-based programs. Project Milestones to Date Project Goals Mr/Selected Seward Centennial A facility with access for all Legacy Project patrons (ADA accessible facility) 2004 ✓Initial Program/Design Concept New facility built to the highest 2005 ✓Steering Committee Formed energy efficiency standards possible 2006 /Site Selected NO A facility that contributes to /Land Acquired Seward's local economy and quality 2007of life /Project Accepted into the Foraker Pre-Development Better preserve Seward's historical Program and cultural collections ✓Feasibility Study Completed Flexible meeting spaces for 2008 /Leadership Gifts Secured community gathering, events and small conferences ✓Original Concept Refined ✓Project Cost Estimate Complete Increased space for more books and historical exhibits ✓Business Plan Finalized ✓Plan of Finance Developed Project Facts 2009 ✓Capital Campaign Plan Launched /Grants & Foundation Submittals SIZE: 16,300 SF /Community Support Survey COST: Estimated at $10 Million conducted (design, construction and /Resolutions/Propositions 2 & 3 furnishings) rv' ✓Funding to Advance Project LOCATION: Adjacent to the current Through Schematic Design library ham'✓Project Management/Design Team Selection ✓City Election Proposition 2 & 3 ✓Initiated Schematic Design What is the Project Funding Plan? 2010 ✓Schematic Design Complete Work in Progress up to $3M up to $1M 0 State Funding Request Sumitted Grants Capital Campaign Agencies &_ o Design Development Foundations o Construction Contractor Selection up to $5M Publicly o Site Demolition Funded/ 2011 0 Design Complete City ofSeward o City of Seward G.O. Bond Sale ` o Construction Begins up to $5M X0 1' - o Grand Opening August 2012 State Grant ���`�`°`��'4� ARD COMM U N I TYSEW �of 5��1 40 LIBRARY MUSEUM t„,,,,4° „„,..„..\\, .„,,...,....,„ . , ,, 1/4,01.,3, l,,r�r MUSS 41----kSKp v Design Activities SCHEMATIC DESIGN CONSTRUCTION CONSTRUCTION DESIGN (35%) 1. DEVELOPMENT DOCUMENTS =ADMINISTRATION r 4 Mos. (65%) (95%/100%) )7. Confirm space program and I 4 MOS. 4 MOS. CONSTRUCTION PHASE r adjust as needed. i t a { Align budget and scope(can N7 Locate proposed building on 1 0 we afford it?). site;develop site master plan. " I1 Reconfirm schematic design i I I ✓ Develop interior space i (are we happy with it?). i 1 ) planning for library,museum, 1 i Align budget and scope(can Establish interpretive vision and we still afford it?). meeting rooms and support 1Monitor construction progress. -, functions. begin interpretive design. Reconfirm final design(is there } Finalize and issue furniture and ✓ Develop vision for building Refine exterior design(confirm anything we want to change?). i materials,refine window size equipment procurement exterior.Make a modem and layout, including skylights/ Finalize colors and materials. i .- package. building fit within the context t of historic Seward. clerestory). , 5 ii Finalize interpretive design. Answer questions/issue design •a Utilize preliminary energy ; Refine floor plans(adjust as 4 clarifications. modeling to guide decision on 1 required for better Develop construction drawings Review construction submittals. number of location of 1 4 functionality). and specifications. 1 windows;balance with i / Ins ect final construction for desires for daylight and " y Preliminary Furniture Plans. Finalize furniture and built-in p ; casework layout. quality and completeness. views. Refine building systems. Building commissioning. 1 ✓ Identify preliminary building Final Estimate. 1 ii Explore alternative energy systems:structural, 0 Move-in. mechanical and electrical. options. Establish Guaranteed j ) Maximum Price with CM/GC. Refine landscape design. ✓ Produce an updated cost 4 i estimate. 1 I Verify cost of refined design in Owner approval. 11 1 conjunction with CM/GC. 1 3 j PROJECT INFORMATION: PATTY LINVILLE, CITY OF SEWARD 907.224.4008 PLINVILLE@CITYOFSEWARD.NET WWW.SOMETHINGFORUS.ORG 6 Corm • ` rary MvSeJ November 29,2010 Dear(Name) You deserve a special round of applause and thanks for your on-going support of the new Seward Community Library Museum project! Your support shows your ability to visualize the important cornerstone this new facility will become for our community in 2012. There is so much to be thankful for, with the holidays upon us! We're thankful for you,your generosity and your support of this project. We ask that you continue your support at year-end and into the future. You already realize how our new Library Museum will enhance educational,cultural and historical opportunities in our city.Your giving support is a gift that will never fade from the face of Seward and will make you a key part of that satisfied day when we open the doors to our future. :111:11 We are looking forward to 2011 with anticipation because we know: • Over 75%of the funding necessary to complete construction is secured, • Poole's Construction Leaders(PCL)is the contractor, ■ Design completion will be 95 percent in January 2011 and ▪ Groundbreaking will start this spring! If it is possible for you,a special year-end contribution will give us a significant boost as we set our course for 2011. Would you consider a"13th Gift,"if you are making monthly contributions? Or you may want to join many other generous individuals who are planning to Nmatch their major gift from the last 12 months with a special holiday gift contribution. For your convenience,an envelope/donation form is enclosed. You can also give online at somethingforus.org Don't forget,too,that you can use the easy Permanent Fund Pick-Click- Give program when filing for your dividend(January—March 2011)—just look for the Seward Community Library Association or the Resurrection Bay Historical Society and send a part of your dividend to this project. Every wonderful gift makes a difference toward raising the money we need to finish our new Library Museum! Thank you for being part of our heart, V eL• Chellie Skoog,Development Director Seward Community Library and Museum Project 907-362-7974/chellies@somethingforus.org W P.S. —Your generous giving enhances the community spirit of this place we call home (besides paying for steel and concrete). I'm so proud to call Seward my Seward community'Amu)Nhiuvm home. Thank you for reading this letter and for considering this appeal. P.O.Box 202:1 Seward,Almska!Mllili-1 www.SomethingForUa.org �a`o. Com% November 29,2010 tary MvS— • Dear(Name) C ) Won't you join your many neighbors and friends and give a year-end donation to support the construction of the new Seward Community Library Museum project?. Like many others in Seward,who have already supported this important project,your support shows your ability to visualize what an important cornerstone this new facility will become for 1%11".."."14,.„ our community in 2012.Our new Library Museum will tell the world that Seward values both its future and its past. Our new Library Museum will enhance the educational,cultural and historical opportunities in our city.Your giving support is a gift that will never fade from the face of Seward and will make you a key part of that satisfied day in 2012 when we open the doors to our future,while celebrating 100 years as a solid city. We are looking forward to 2011 with anticipation because we know: • Over 75%of the funding necessary to complete construction is secured, • Poole's Construction Leaders(PCL)is the contractor, • Design completion will be 95 percent in January 2011 and Q • Groundbreaking will start this spring! If it is possible for you,a year-end contribution will give us a significant boost as we set our course for 2011.With the holidays coming up,we have a lot for which to be thankful,and we would be very thankful if you joined the many other generous individuals who are planning a e-' special holiday gift contribution. I've enclosed a donation envelope for your convenience.You can also give online at somethingforus.org. •N Don't forget,too,that you can use the easy Permanent Fund Pick-Click-Give program when filing for your dividend(January—March 2011)—just look for the Seward Community Library Association or the Resurrection Bay Historical Society and send a part of your dividend to this project.Every wonderful gift makes a big difference toward raising the remaining money we need to finish our new Library Museum! NN Thank you for being part of our heart, t� •N Chellie Skoog,Development Director Seward Community Library and Museum Project 907-362-7974/chellies@somethingforus.org P.S.—Your generous giving enhances the community spirit of this place we call home(besides W paying for steel and concrete).I'm so proud to call Seward my home. Thank you for reading this letter and for considering this appeal. Smolt Community LihranMuseum PD.Box 1123 Smolt,Alaska 99664 www.SomethingForUs.org 8,k, of th,,, k__J 4 As, tate of Alaska 47% 4;) ,, City of Seward 25% Grants 20% q5 Leadership p Gifts 3% Z ("onuniin1ty . Giving .� cscri5% Sthe of °1\�� of t 8,.k, h As,"'"', State of Alaska 47% C� City of Seward 25% Grants 20% Fil ' Leadership I Gifts 3% Con nnunity • Giving ...ss 11,§r j )% ‘1�8," 8the Oto có C°11)/)?%. Vga *SS'S Say 6312' wird4k41s4 (SOF gSE'CI !IP / "co 44 V 414 MEMORANDUM TO: Seward Community Library Museum Building Committee Executive Team FROM: Chellie Skoog, Development Director Resurrection Bay Historical Society RE: Monthly Status Report, Capital Campaign DATE: November 10, 2010 This report serves as an update on the progress of the efforts to support the Seward Community Library Museum. Capital Campaign Goal: $500,000 Funds Raised to Date: $17,167 3% of Goal! Pledges Received this month: $1,000 P/edges Outstanding: $185,000+ Narrative: ORGANIZATION / LAUNCH PHASE— Items to Complete DATA EXCHANGE • GiftWorks Donor Database o Attended an online `tour' of the software on 10/28/10 to better understand utilization, differences between software 11/29/2010 Page: 5 packages (standard vs premium) and to learn the basics for successful data import and the importance of key fields. • SCLM has purchased the Standard version and I believe this to be adequate. • Add-ons for volunteers and events could also be added; however, SCLM Campaign operations are small and in a brief timeframe and I again believe that our current setup is adequate. o As of 11/5/10 - Set up is complete. All donations and donors have been entered. A few questions remain and may need to be fielded by Kerry upon his return. o Next Steps - The software will need to be updated to include letter templates and pertinent groups. • Attended the Seward Community Library Association's Membership Meeting on 10/28/10. Delivered a brief update of the plan and invited SCLA members to ask questions and let me know where they may be interested in getting involved. Several signed up to volunteer at the Project's Halloween Booth. • Have met with Lee twice and with Vanta several times in the last month to coordinate donations received and other information. A PROCESS FLOW DOCUMENT is being created to streamline data collection processes and to expedite communications back to donors regarding their donations. COLLATERAL PIECES TO BE DEVELOPED: • The donor packet is forming and is anticipated to be complete by 11/15/10. Remaining items to finish for the packet are... o The existing donor levels o A complete list of Naming Items o A tentative list of Event Sponsorship Items • Donor Recognition o Mary and I have been discussing options. Small gifts have been selected and donor wall options have been discussed. o Larger gifts (i.e. the framed photo given to WF) still need to be discussed. LEADERSHIP RECRUITMENT is in process. • An in kind donation of administrative support has been secured from Aurora Energy Services (AES). Dawn Osenga will assist the project — as time allows — doing online research and other administrative tasks upon my request. 11/29/2010 Page: 5 • The research conducted has unveiled that several prospects will require an online (grant type) submission. To speed this submission process, I'd like to request the engagement of Madelyn Walker, Pen & Primer to assist with these submissions. • An initial prospect list with prioritization is anticipated to be complete by 11/30/10 (based upon information gathered online and a prospect rating session — date TBD). FUNDRAISING PLAN - A DRAFT fundraising plan has been completed and was shared with the Executive Team on 11/8/10. INTENSIVE PUBLIC SOLICITATION PHASE— Kicks Off! • FNBA —A specific request for additional funding will be submitted by 11/15/10. • WF — Request by Wells Fargo to provide budget information and an updated list of funds secured. Request completed on 11/5/10. o Madelyn Walker notified by Darcie Larson, WF that the 2010 request is expected to be realized at $5,000. o Follow up with Lori Draper regarding a national opportunity through WF Community Development and continued support year-over-year by 11/15/10. • Aurora Energy Services (AES) — a donation of $500 is on its way to RBHS this week. As well, as mentioned above, AES has committed to an in-kind donation of administrative support, as well. Volunteer will submit her dedicated hours on a monthly basis for inclusion in the donor database and for recognition to AES. • A trip to Anchorage is scheduled for October 12th. This trip will include visits to Wal-Mart, Target, Fred Meyer and possibly BP • PROSPECT RATING SESSION — I'd like to request a prospect rating session with the Executive Committee and a few other key volunteers. This process is critical in accurately prioritizing and preparing for each ASK. Discussions can be in a small group or via individual input, whichever seems more appropriate and/or comfortable to participants. This session can be done quickly, as long as we stay focused on an individual's ability, capacity and potential to give and not on their level of interest and our personal perspectives on whether they would/should give. 11/29/2010 Page: 5 -a. • A volunteer kick off meeting is tentatively scheduled for 11/19/10. This will be an opportunity for those interested to get involved in the project. The event will include a brief project update along with a list of potential duties that individuals can sign up for. • A CORE group of volunteers along with a volunteer recognition plan are expected to be in place by 11/30/10. PUBLIC RELATIONS EFFORTS • A newsletter was distributed to over 3000 box holders and major donors on 10/22/10. Thanks to Mary & Barbara for writing, to all of the volunteers who assisted with the assembly and to Patty Linville and the City of Seward for facilitating the bulk mail process • A new `look' for the campaign is ready to roll out. Mary has been leading this effort with the help of Barbara & Mark & Dawn Ernst. • As the Fundraising plan is implemented added PR efforts will be implemented as necessary. • Attended City Council Meeting on 11/8/10 with Jed Wilde & Keith Campbell where recognition was given to City Council Members for their continued support of the project over the past 7 years (and 35 resolutions!). • Pick Click Give Donations a Success! o RBHS - 6 gifts - $931 o SCLA - 24 gifts - $1925 • Halloween Carnival Success - $591 raised via Cake Walk • Upcoming: o Year End Appeals o Birthday Celebration 11/30/10 o Newsletter 12/1/2010 o Pick Click Give Postcard Reminder 12/15/10 RESEARCH DONOR PROSPECTS - This process will be ongoing. • Initial online research has been done for the following prospects: Wal-Mart/Sam's Club, Target, Fred Meyer, Safeway, Conoco Phillips, BP, Shell Oil, Kohl's, Old Navy, Lowes, Home Depot, Costco, Chugach Alaska, CIRI Corporation, Enstar, Alaska Airlines, Anchorage Sand & Gravel, GCI, TelAlaska, Three Bears, FSA, Odom Corporation, Anchorage Cold Storage, CISCO, ERA, Gates Foundation, Oprah Winfrey & Mr. Jobs, Providence Alaska Foundation • The information found will be put in to a database and used to prioritize asks. 11/29/2010 Page: 5 OVERALL SUMMARY The Campaign may seem like it's off to a slow start; however, momentum is gaining. It is more important to do things well than to do them quickly. "Why is there never enough time to do it right, but a/ways enough time to do it over?" I am not a 'do it over' person - I am a `let's do it right the first time' person. Our cultivations will be more successful if we are fully prepared to approach our donors. Now that a `look' has been developed, donor recognition is being outlined and a Campaign Plan is in motion, things will start to move more quickly. The last pieces for development are the development of the collateral pieces and the engagement of volunteers. • Requests from the Executive Committee o Review & Approval of Plan o Prospect Rating Session - Pick Date, Time & Process o Request for a small amount of Madelyn's Time o Expenses Reimbursed 11/29/2010 Page: 5